The Skills Of Clothing Stores To Bring Business To The Wind

The increasing number of clothing stores has more choices for consumers, but for the clothing industry owners, there are many more competitors. Therefore, in the management of shops, many clothing store owners have such a dilemma: they are afraid of backlog, and do not replenish the goods. When they go into the shop and have a look, they will leave. They will choose to go to other shops and have no chance to sell clothes at all. What should we do? When the clothing store is in bad business, some clothes shop owners wait for business to come to the door without any countermeasures. Some have to cut down the goods and make money for the new ones. Such methods are nothing more than saving money for clothing stores. Are there any good ways to avoid the embarrassment of poor clothing stores?

Take part in a short sale at the mall, because the characteristics of discount women's clothing are very suitable. In particular, 38, 51, national day such a big holiday, turnover will often turn over a few turnover than the normal turnover of the shop, and can also sell some old stores together!

Do a few short-term promotions in a year, take the initiative to talk with the mall and supermarket about the location of the entrance to make short-term promotions. The price is not too high. It's very popular. It's the best place to sell in this place, and then deal with the low sales of the store together.

Take part in some daily products fairs. Clothing is also one of the business items. Don't belittle this kind of exhibition, and more people can help the clothing store sell a lot of products that are left behind.

Do not expect a profiteering industry, but also prepare for failure. Do not think that finding a storefront and entering a lot of goods will be able to calculate money every day. Some people really work hard, but they may not be able to make money, because the market is too fierce! How much is the profit? First, look at the amount of investment and compare the proceeds. Do not do something that is not at the same level to disturb the self. Your mood!

Store image, lighting and product display will directly affect sales! People rely on clothes and makeup, Buddha wants gold, and clothes also need packaging. The best clothes on the stalls are selling goods, and it is very difficult for people to believe that they are brand goods.

The mentality of customers is like this. Renovation Poor shops must be selling bargains. The well decorated shops must be selling high grade goods. It is worth buying at a well decorated shop to buy cheap goods. Otherwise, why should the brand need to pay attention to the overall image? The important point is that the same clothes hang on different stalls shops will use different effects, and do not affect their clothing because of their overall image. The grade of clothing affects the customers' desire to buy.

During holidays, stores must maintain a certain amount of stocking. There are thirty thousand of the goods in the store, you can make 5000 yuan turnover, but if only 5000 yuan of goods is absolutely impossible, there will be 5000 turnover a day. Do a compromise dress, do not confuse the number and amount of the concept, the same amount of sales you sell more than the number of people, people shop 300 stores, you also shop 300, which turnover is definitely not up!

Replenishment must not wait until the store has sold almost enough to replenish the goods. No company is serving for you alone. Today's replenishment will be able to replenish the goods tomorrow, but it will affect the turnover if it is broken, so it is necessary to make preparations for replenishment ahead of time, so long as the sales are stable, replenish the goods regularly. Such as "38", "51", "National Day" and other sales climax, do not wait until almost the time to prepare goods, half a month in advance can start preparations.

Treat the store customer You can't be overenthusiastic, but you can't be unreasonable. If a customer picks up a piece of clothing and starts to look around, he can try it on. He can recommend similar styles for his multiple choices. At that time, he requires salesmen to have some experience and not be able to make a fool of themselves. One thing, it is really inappropriate for customers to wear clothes. Do not necessarily say they are right. They just want him to buy them. People are all long eyed. Next time he will not be patronizing you. If he is wearing the right clothes, he can read it well. Then, where can he help you to introduce business? Remember to ask the other party if you want to leave a phone call. Next time you have a new product, you can tell him!

For crowds of shops Customer This kind of business is often done less, because people are many, and their eyes are not necessarily the same. Do not argue about whether clothes are really suitable. Two people come together to do business best, because two people are generally good friends, and naturally they will be more alike in their hobbies.

For old customers, especially those old customers who often bring you business, some of my customers call on a phone to say that there are new goods coming from more than ten kilometers away. If we insist on the principle of no bargaining, it will not work. But to receive these old customers, they must be there, talk more about them as friends, they will gather in your store and will pull you up, and they will speak well with the customers of the new store.