Shun Feng: Imperfect Business Model Leads To Losses.

In May 2014, 518 HSF Hakka customers appeared in the country, targeting the online shopping service community store.

At present, there are more than 3000 stores under the SF commercial line, which require huge cost inputs.

With a single store's annual investment of 300 thousand yuan, the investment in one year has reached 1 billion yuan.

There are many problems such as unclear location, unclear business mode and so on.

In May this year, reporters in Guangzhou "Hey guest" shop on the spot interview, some "Hey guest" shop manager revealed, "Hey guest" and no profit requirements, by Shun Feng Logistics subsidies.

Reporters found that "Hey guest" positioning for the community O2O, but there is no physical store.

In this way, there is a paradox: when consumers come to "Hey customers" but they can't take things home directly, they must scan the two-dimensional code and deliver goods. Why don't they place orders online at home? They must go to the "Hey inn" order. A Tianhe District "Hey guest" manager told reporters that the stores were not many consumers, and now the main business is sending and receiving express mail.

Less interviewed Wang Wei, who was interviewed by the China Post Express newspaper in November 2014, also admitted: "at present, the business model of hey guest is not perfect enough.

It is to choose to wait for the business model to mature and then build a store, or to set up shop to explore the business mode again, and Shun Feng chooses the latter.

In fact, SF has been trying to adjust the layout of O2O.

In June this year, SF business was officially unveiled.

The chief executive of Shun Feng said that after a year's improvement of online SF's best choice, what needs to be improved now is the "O" of the offline store network. At present, there are two brands of hey customers and Shun Feng family.

"O2O mode is a new field. We need to keep exploring. We will continue to increase our code.

Hey, after the completion of the first phase of our strategic mission, we hope to provide more businesses based on the current layout.

The service. "

For the SF, which is a closed loop express chain,

It is an inevitable choice.

But SF had previously mismanaged the strategic offensive of O2O, and now needs to make some adjustments.

"Shun Feng continues to overweight community O2O, is to integrate SF EXPRESS + SF preferred + community O2O service platform, but at present is still facing great difficulties."

In Shen Zhengyuan's view, the main problem of SF O2O is that its positioning is not clear, and there are many disadvantages in its operating mode of making ends meet, and it fails to achieve good interaction between online and offline businesses.