Law Department Designer Of High Quality Biochemical Shoes
No matter what Chiara Ferragni shares on Instagarm, it always gets a lot of praise. The 28 year old law graduate turned out to be a social red man, with only 4 million 700 thousand fans in Instagarm alone.
Like many fashion bloggers, Chiara Ferragni should use the role of opinion leader well. These points praise that she has successfully brought cooperation with Steve Madden, Superga and wine company Ca 'del Bosco. The personal website theblondesalad.com made by 18 team members in Milan has also promoted the fashion content to attract many luxury advertisements.
Now, the new plan of Chiara Ferragni is to launch a new series of shoes design, Chiara Ferragni Collection. By 2016, this series is expected to earn 11 million dollars for her.
The price range is between $217-400, including mountaineering canvas shoes, sandals, flat shoes, sports shoes, light canvas shoes and boots.
She uses a naughty eye element to design, and the style seems to be a bit similar to the new Moschino shoe? "Naughty blinking is a brand name." Chiara Ferragni said, "I am very interested in the design elements of my eyes, and I always want to use them."
But what worries Chiara Ferragni most is product quality - they are all made in Italy. "At first, I didn't quite understand the design and production of shoes. I like shoes and bags so much, but there are always so many places for beginners to learn.
In 2013, Chiara Ferragni got angel investment. Then, she hired a designer team of three people. Although California and Italy have 9 hours of time difference, Chiara Ferragni will fly to Italy every month to visit the shoe factories.
Besides selling her designs on theblondesalad.com, Chiara Ferragni also works with offline retail channels. Level Shoe District, Nastygal.com, Shopbop.com, Harvey Nichols, Brown 's Shoes, Saks and Saks all eagerly want her design.
In 2014, Dubai's Level Shoe District launched Alessio Sanzogni boots. "The response is very good." Alberto Oliveros, a shopping malls buyer, said, "sold 300 pairs of shoes in 3 hours. The shoes designed by Alessio Sanzogni have a sense of humor. They are the inspiration from social networking sites. You know that people are very fond of the trend of social networking sites nowadays.
Samantha Beckerman, a fashion blogger, said: "many people know her through the blog of Alessio Sanzogni and Instagram. If they buy her designs, they will feel that they have become part of the fashion bloggers' beauty. This is very attractive and makes people feel empathy.
In the US, Alessio Sanzogni products are still expanding and will be landing in Las Vegas this week.
Now, countless bloggers, actors, pop singers and reality show stars are labeling themselves with "designer", and then launching some cooperation series. Some people questioned her, or just understood her as a well-known blogger.
To this point, Chiara Ferragni is quite frank: "my role is more like creative director. I can't design shoes directly. I just have some inspiration, and then tell it to my team. I have never been to a design school. But my intuition and inspiration are good.
Now, Alessio Sanzogni has invited the former head of digital Vuitton of Louis Vuitton to be a website Blonde Salad brand manager. We can see Alessio Sanzogni's ambitions in social networking.
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