The Era Of Manual Embroidery Is Coming.

Hand embroidery has always been the darling of the major fashion circles. It has never launched the stage of history. Today, Xiaobian takes you to see the time of hand embroidery.

Not long ago, the popularity of Iris Apfel, the 94 year old "mixed Mama" ancient collection documentary, illustrates the fact that people are generally obsessed with the past in their hearts.

Printing, embroidery and nail beads seem to be popular all the time, but they are fast in digital printing and pipelining.

Under the overhead of the chain, hand embroidery has long been rare. Apart from the advanced customization of needlework, you can hardly see and buy elsewhere.

In 2015, you will find that young brands from GUCCI's holiday series to Christopher Kane and Simone Rocha are ruminating on the design of the time and space, and the Baroque pattern and court embroidery are very cordial.

If you remember the latest designer Mary Katrantzou cooperation recently launched by Adidas, you will also notice that

There's no violation of sports.

The embroidery process was initially absorbed by the European high definition market. It is closely related to the introduction and promotion of Chinese embroidery culture and India fabrics in nineteenth Century.

Take Dior Haute Couture as an example. If you have the chance to go to the Christian studio of Christian Dior, 30 Montaigne street, Paris, you may see the shadow of traditional Chinese embroidery, embroidered embroidery and even embroidered embroidery from the craftsmen's techniques.

It is understood that the Vitoria Museum of Albert in London will be held in October 3rd on the India fabric exhibition, will mention king George IV's fascination with Oriental embroidery patterns, which is also a very important easterly westward spread in the history of fashion.

With the globalization of the luxury market in the past half century, the first thing to bring embroidery into the garment chain should be Valentino.

In 2008, the spring and summer series of the brand was like the utopian romanticism, which used a lot of embroidery to make the long skirts less pure court. Instead, it had modern fashion sense and fairies, and then became a model for other brands to continue to imitate.

We may conclude that modern people have almost instinctive tolerance for the design of ancient and modern.

Olga Vilshenko, a Russian designer who loves manual embroidery, once said that the contrast effect and sense of restoration of such "yesterday and today" clothing often attract more people to appreciate it.

In fact, the hand embroidery that looks antique is not entirely contrary to the popularity of minimalism. The manual embroidery Lockhart on Instagram summed up this: "wearing the H&M and ZARA, like this imperfect modern hand embroidery, is actually better able to catch the tide people's desire for special mentality and aesthetics than fast fashion."

Interestingly, the quality of clothing has been criticized.

H&M doesn't think so.

As early as May, the "H&M x Balmain" cooperation announced by the Kardashian sisters was about to be formally put on sale in November. From the latest spoiler of ELLE on Instagram, the fact that H&M did not let go of embroidery and that it was quite a court fan.

It seems that H&M is not worried about whether or not his own work can control the embroidery beads. Instead, he seems to be aware of the obligation of fast fashion brands to popularize the art of handcraft.

So far, the latest sets of "H&M x Balmain" Embroidery Shirts have been worn by Kardashian sisters on the stage.

It is hoped that the nail beads on their chest can be firmly secured, and do not rush to jump off the needle, so that the beauty of hand embroidery in the middle ages will last for a long time.