Lion Brand Tribe "New Wave Of The Sand Wins The Victory" New Product Conference Held

A few days ago, the lion's brand outdoor equipment (lion tribe), "the ebb and flow of sand and the winner", the 2016 spring and summer new product conference ended successfully. Xu Rongsheng, general manager of Lion Brand outdoor products Co., Ltd., and hundreds of dealers, partners and multimedia reporters from all over the country gathered together to witness the event.

At the press conference, lion brand outdoor equipment (lion tribe) not only put forward the plan of "the wave of the sand and set the winner" -- the plan to continuously sublimate the brand spirit of equality, respect and love, focus on the upgrading of the brand system, and accelerate the understanding of brand and product based on the real level through the analysis of new products in spring and summer, and the sharing of retail management.

It is reported that in the past two years, China's outdoor consumer goods market, which has a large consumer base, has maintained a good momentum. Outdoor products industry The degree of integration of product structure, professional operation and brand resources still needs to be improved. How to take advantage of the situation and optimize the product strength and deepen the professional strength will eventually create a distinct brand DNA, which will largely determine the future performance of the enterprise in the market.

Xu Rongsheng said that since 2008, lion brand outdoor equipment (lion tribe) has officially entered the outdoor market, launched the integration of shoes and clothing in 2009, and the lion outdoor outdoor equipment (lion tribe tribe) has gone through seven years in a row. After several years' attempts, the company has taken a rational view of the development trend of the outdoor market. Inside, how to make products and discard superficial things, make breakthroughs in quality, performance, cost performance and delivery date; return to intensive cultivation in external market development. Internet Era Market changes, companies are more willing to try different formats and business models with agents.

At the same time, as the brand continues to grow and enhance its popularity, the brand system will also be upgraded simultaneously. Next, lion brand outdoor equipment (lion tribe) will focus on improving the brand influence of Lion Brand outdoor equipment (lion tribe) from the aspects of channel layout, product development, brand activities and advertising.

"We have full confidence in the future development, brand competitiveness will be further developed, and we will be able to win in the changing industries." Xu Rongsheng said.

It is worth mentioning that lion brand outdoor equipment (lion tribe) adds cultural elements into traditional outdoor products and integrates modern styles to make outdoor products more integrated into people's daily life. At the same time, taking outdoor elastic climbing pants as the main line of products, we first launched the concept of outdoor wear and wear concept products with elastic pants as the center. By importing collocation teachers, we should enhance the brand's consumer's memory and enhance its influence from details, seasons, colors and elements.

According to the introduction, this product is divided into three series: exploration, city and theme concept series, of which the Exploration Series subverts tradition and combines new and old outdoor sports elements. This series of colors mainly extract and originate from the natural color of the outdoors, including green, sky blue, brown, lion yellow and so on. The extraction of this series of patterns comes from the natural effects of wind erosion on the surface of Angkor Wat buildings and Buddhist statues, and the vegetation in the open air. It has created a series of improved modern outdoor sports equipment, which is the perfect choice for outdoor sports such as hiking, cross-country and mountaineering. In the urban series, under the background of high intensity fast-paced life and the development of digital technology, consumers begin to pursue healthy lifestyles. This preference is not too laborious and easy to start, so outdoor elements integrated into street clothing and extreme sports dress style will continue to develop and become. Trend 。 This series of colors is mainly extracted from science and technology and architecture, mainly beige, orange, red and so on. Finally, in the series of theme concepts, designers use the rain, the Angkor Wat and the lion culture to run through all the two colors, patterns, styles and functional designs of the previous series.