Most Authoritative Data: July 2015 Shoe Package Retail List

Recently, a total of 15 online retailers from Taobao, Tmall, Jingdong and suning.com learned official data.

In July 2015, there are men's shoes, women's shoes, and women's shoes.

Running shoes, outdoor shoes, men's bags, women's bags and so on.

First,

In July 2015, a total of 12 million 795 thousand men's shoes were sold online, with a sales volume of 1 billion 167 million 504 thousand yuan, with an average price of 91.2 yuan, with sales of -23.6%.

The top three brands of sales are: Playboy /PLAYBOY, /YEARCON, AOKANG /Aokang, among which Playboy /PLAYBOY has the highest sales volume of 342 thousand, and the top three brands are: Playboy /PLAYBOY, AOKANG /Aokang and camel /CAMEL, among which the sales of Playboy /PLAYBOY is the highest, reaching 6481.9 million yuan.

In terms of electricity supplier channels, B2C accounted for 53.5% of sales, and C2C accounted for 46.5%, of which Tmall sold the most, accounting for 49.7%.

The proportion of male consumers is higher than that of men, and the proportion of male consumers is 47%. The proportion of consumers in East China is the highest, reaching 40.3%, followed by North China and central China.

Two, women's shoes

In July 2015, a total of 23 million 242 thousand women's shoes were sold online, with a sales volume of 1 billion 885 million 19 thousand yuan, with an average price of 81.1 yuan, with sales of -31.0%.

The top three brands in sales volume are Daphne /DAPHNE, /MELAMPUS and BELLE /Belle, among which Daphne /DAPHNE has the highest sales volume of 251 thousand, and the top three brands are BELLE /Belle, Daphne /DAPHNE, Staccato / STACCATO, among which /Belle /Belle has the highest sales volume, reaching 22 million 863 thousand yuan.

In terms of the electricity supplier channel, the sales volume of B2C is 25.2%, and the sales volume of C2C is 74.8%, of which Taobao has the highest sales volume, accounting for 74.8%.

Female consumers were higher than men, and the proportion of male sex consumers was 43.6%. The proportion of consumers in East China was the highest, reaching 39.7%, followed by North China and southwest China.

Three, basketball shoes

In July 2015, a total of 556 thousand basketball shoes online sales, sales of 264 million 833 thousand yuan, the average paction price of 476.5 yuan, sales of -0.8%.

The top three brands are Nike /NIKE, PEAK /PEAK and Nike Jordan /Air Jordan, among which Nike /NIKE has the highest sales volume of 75 thousand, and the top three brands are Nike Jordan /Air Jordan, Nike /NIKE and Lining /LI-NING, with the highest sales of Jordan /Air Jordan, reaching 73 million 736 thousand yuan.

In terms of electricity supplier channels, B2C accounted for 47% of sales, and C2C accounted for 53%, of which Taobao had the highest sales volume, accounting for 53%.

Male consumers were higher than females, of which male consumers accounted for 65.2%, while consumers in East China accounted for the highest proportion, reaching 38.6%, followed by North China and central China.

Four, running shoes

In July 2015, a total of 2 million 590 thousand pieces of running shoes were sold online, with a sales volume of 572 million 995 thousand yuan, with an average price of 221.2 yuan, with sales of -12.5%.

The top three brands are XTEP /XTEP, Nike /NIKE and Hongxing Erke /ERKE, among which XTEP /XTEP has the highest sales volume, reaching 325 thousand, and the top three brands are Nike /NIKE, new Brun /New Balance and XTEP /XTEP, among which /NIKE /NIKE has the highest sales volume, reaching 118 million 127 thousand yuan.

In terms of electricity supplier channels, B2C accounted for 56.9% of sales, and C2C sales accounted for 43.1%, of which Tmall had the highest sales volume, accounting for 50.6%.

Male consumers were higher than females, of which male consumers accounted for 63.7%, while East China accounted for the highest proportion of consumers, and 38.5% of them were in North China and southwest China.

Five. Outdoor shoes

In July 2015, a total of 795 thousand pieces of outdoor shoes were sold, with a sales volume of 146 million 28 thousand yuan, with an average price of 183.8 yuan, with sales of -33.3%.

The top three brands are: Carlo /crocs, camel /CAMEL and Pathfinder /TOREAD. Among them, the sales of Carlo /crocs are the highest, reaching 179 thousand; the top three sales cards are: Carlo /TOREAD, camel /CAMEL and Pathfinder /TOREAD, with the highest sales of China's loco /crocs, reaching 33 million 978 thousand yuan.

In the channel of e-commerce, the sales volume of B2C accounts for 39.2%, and the sales volume of C2C accounts for 60.8%. The sales volume of Taobao is the highest, accounting for 60.8%.

Female consumers were higher than men, of which male consumers accounted for 46.5%, while consumers in East China accounted for the highest proportion, reaching 40%, followed by Southern China and central China.

Six.

In July 2015, a total of 2 million 34 thousand sales were sold on male packages, with a sales volume of 330 million 54 thousand yuan, with an average price of 162.3 yuan, with sales of -12.3%.

The top three sales cards are kangaroo /Kangaroos, seven wolf /SEPTWOLVES, and animal husbandry /Muzee. Among them, kangaroo /Kangaroos has the highest sales volume, reaching 61 thousand, and the top three brands are Armani /ARMANI, seven wolves /SEPTWOLVES, kangaroo / Kangaroos, among which Armani /ARMANI has the highest sales volume, reaching 14 million 846 thousand yuan.

In terms of electricity supplier channels, B2C accounted for 50.4% of sales, and C2C accounted for 49.6%, of which Taobao sold the most, accounting for 49.6%.

Female consumers were higher than men, and male consumers accounted for 48.8%. The proportion of consumers in East China was the highest, reaching 39.7%, followed by North China and central China.

Seven, women's bag

In July 2015, a total of 8 million 263 thousand women's bags were sold online, with a sales volume of 747 million 806 thousand yuan, with an average price of 90.5 yuan, with sales of -15.5%.

The top three brands are: /beibaobao, ZYA, and /heilin, among which the sales of the northern package /beibaobao is the highest, reaching 48 thousand, and the top three brands are: Cox /COACH, Kors /MICHAEL KORS, and long /LONGCHAMP, among which the sales of the company's highest is 17 million 96 thousand yuan.

In terms of the electricity supplier channel, the sales volume of B2C is 23.5%, and the sales volume of C2C is 76.5%, of which Taobao has the highest sales volume, accounting for 76.5%.

Female consumers were higher than men, and male consumers accounted for 44.1%. The proportion of consumers in eastern China was 40.2%, followed by North China and central China.