Good News Bird Pformation Private Custom Brand Performance Rising Prospects Bright

Domestic men's wear enterprises encounter bottlenecks, wedding birds pformation, private Custom Brands

In the white hot market competition,

The brand begins to pform, fashion and personalization to find a way out.

In the first half of this year, the first half of the year showed that the company's operating income was 1 billion 4 million yuan, an increase of 0.56% over the same period last year. The net profit attributable to the owners of the parent company was 75 million 199 thousand and 300 yuan, an increase of 12.08% over the same period last year.

Good news birds said that business performance in addition to actively adjust the store structure, get through the O2O channel, mainly due to the company's focus on promoting the C2B category.

Business.

Facing the impact of the Internet business, the traditional management mode of domestic men's wear enterprises is encountering bottlenecks.

Private volume customization has become one of the core competitiveness of reporting birds.

Meanwhile, we will continue to cultivate private custom business.

According to the results of the report, in the next three years, we will develop 1000 smart tailoring business platforms, 1000 wedding custom cooperation projects, and 1000 global private custom shops in Shanghai.

Platform.

The test of water customization has become the consensus of the industry, not only the wedding birds, but also the clothing brands such as Ya Ge, Shan Shan and seven wolves.

According to the first half financial report released recently, the company has fully promoted the multi brand and whole category customization business, promoted the business of customizing business of the company, the Royal bridegroom's wedding custom business and other customized businesses, and accelerated the multi brand custom shop, single brand custom shop, compatible Custom Shop multi-channel construction.

In addition, Shan Shan, seven wolves and other brands.

It has also embarked on custom business.

Personalized and fashionable brand development will become

The future pformation and development direction of brand enterprises.

Utah International

Yang Dayun, President of the brand investment company, told reporters that under the tide of the Internet, the clothing brands which rely on large-scale replication mode can not meet the market demand, pay attention to popular and personalized brands, and even the street brand and the small brand that focus on the unique design will be sought after by young consumers.