Taiwan's New Light And Three Vietnam: Foreign Commercial Thunder, No Rain

Although the business environment is different from before, the consumption consciousness has changed, but it may be more difficult for foreign department stores to come in.

In the past, the "quality goods, quality shopping environment and quality service" of foreign department stores were no longer as fresh and attractive as they used to be. With the development of e-commerce, consumers are getting more and more convenient channels to buy foreign goods.

In 1999, Parkson entered Guangzhou for the first time in the way of brand export. After two years, cooperation ended. In 2001, Parkson opened a store in Guangzhou Zhongtai International Plaza by way of direct battalion, and was defeated again two years later.

Subsequently, Tianhe Zhongyi Plaza was attracting news from many foreign department stores, but none of them were listed below.

Although there was a brief love affair with the West City, but eventually it ended.

In 2010, Thailand central department store also announced that it would be stationed in San Xin shopping center, Panyu, Guangzhou.

Since 2009, the news of Martha's coming to Guangzhou has been repeated many times.

It is said that this company, which is friendly with Tai Gu, intends to enter Tianhe business circle with Guangzhou's Tai Koo Hui. In 2010, even the intention was signed, but it did not succeed.

In March this year, Guangzhou's good Plaza again announced that Martha had the intention to enter the shopping center.

But in the past few months, there is no further progress.

In fact, the same paradox as this embarrassing situation is that Guangzhou's local

Many attempts were made to expand elsewhere, but eventually the whole army was destroyed.

In 2012 -2013, the leading department store of Guangzhou has launched Chengdu, Wuhan and Shenzhen stores.

Among them, Wuhan branch of Guang Bai department store lost more than 4000 yuan in two years.

And Guangzhou friendship, Tianhe department store, modern department store, Xinguang department store and so on have been in Foshan after the expansion of different places, and have been left behind in Guangzhou.

"In the past, foreign department stores in Guangzhou were not acclimatized, mainly for the following reasons: first, the different modes of operation.

Local department stores are mainly affiliated, while foreign department stores are more accustomed to adopting proprietary mode.

Self owned products occupy large funds, and business profits come from the efficiency of stock trading.

Huang Wenjie, chairman of Chu Rui commercial organization, said that two is the different culture of operation. The department store in Guangzhou has south of the Five Ridges's fine and delicate style, which is not only foreign capital.

Even the department stores in other provinces can not match.

Three is geography. Guangzhou is too close to Hongkong. Guangzhou people are used to buying famous brands in Hongkong.

"Because of the problem of regional agency, the department store industry is difficult to link up."

Xie Shiping said that the sale of goods in the department stores in China is still in the form of goods combinations and counters, which makes department stores have to rely on local brands.

Foreign department stores can hardly solve this problem technically. They have no advantage without goods support.

"But if foreign department stores are domestic,

Then it has no difference from domestic department stores.

In this case, compared with local department stores, there is no competition at all. "

As for why Guangzhou's department stores are also difficult to go out, Xie Shiping said that the original department stores in a region generally occupy a better urban area. They have the advantages of first mover advantage and location.

The development rule of commerce is that in a department store of a city, the department stores must be the dominant sectors.

It's hard to find a good location if the foreign department stores are late.

This problem is not only aimed at local department stores in Guangzhou, but also a problem faced by all department stores.