Can Only Play Explosive Business, Cross-Border Electricity Providers Across The Platform Threshold

Cross border electricity providers, because of policy opening and less trading links, can Chinese consumers buy imported goods at a lower price. Foreign consumers can also buy "made in china" directly through e-commerce platforms.

The phrase "the Southern Metropolis Daily" describes the cross border electricity supplier, has all the words that look very fashionable.

There is not much difference from traditional electricity providers, but there are certain changes between commodities and consumers.

In the actual sense, cross-border electricity suppliers can be divided into two camps, one is the offshore electricity supplier serving the domestic consumers, the other is the export oriented electricity supplier serving the foreign consumers.

Stale offshore electricity supplier

The concept of cross-border electricity business began to release in early 2015. Its basic performance is similar to the previous mobile payment choice taxi, O2O choice takeaway war, and fresh electricity supplier choosing a car breakthrough. Similar to the breakthrough point, the cross-border electricity supplier's entry mode still chooses the pain spot and itch point of consumers to make a breakthrough -- the vertical electricity supplier of maternal and infant products.

The sudden boom of cross-border electricity providers has its direct background.

According to statistics, in 2014, the number of "Hai Tao ethnic group" in mainland China increased from 18 million in 2013 to 20 million, and the consumption increased from 216 billion yuan to 10000 billion yuan. China has become the largest market in the world, and its growth rate is very impressive.

The first requirement of "Hai Tao" is maternal and infant products. If it is more vertical, it is foreign milk powder.

This trait directly supports the volume of offshore electricity suppliers.

In 2014, a batch of

Platforms have been set up, including Tmall international, shopping in the East China Sea, and Amazon offshore, as well as overseas cross-border e-commerce platforms such as ocean wharf, honey bud baby, honey Tao and so on. In January 2015, the Internet giant NetEase launched "koala shopping" on the line.

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Recently, koala bought a "diaper Carnival" campaign. The merchandise sold below the market price was 50%, and the price of imported Diao diapers was 0.7 yuan.

And the diapers come into the field to buy one.

According to media reports, only this diaper, 4 packages S code 82 pieces of domestic market price of 752 yuan, and during the activity, the Ocean Terminal 396 yuan, honey bud baby 392 yuan, NetEase koala sea 380 yuan, the price advantage is extremely obvious.

The reason why no choice of foreign milk powder is the breakthrough point is that after years of market education, the superstition of consumers to foreign milk powder is no longer strong. In other categories, the most powerful Japanese toilet lid is also a bit overworked. Overseas buyers can only make new detonating points themselves.

At the same time, it also exposes the weakness of overseas purchase mode.

That is, like the areas of mobile manufacturing, such as mobile payment, O2O and fresh electricity providers, there is also a lack of "application scenarios" for overseas purchases. In other words, offshore outsourcing, though the surface is aimed at providing consumers with high cost performance products across the country, the scope of selection is narrow.

A reputable backdrop for offshore outsourcing is mainly dominated by retail investors in the past.

The original market and consumer groups.

Where is the next "explosion fund"?

The Ministry of Commerce predicts that the import and export volume of cross-border electricity suppliers in China will grow to 6 trillion and 500 billion yuan in 2016, and the annual growth rate will exceed 30%.

With the gradual establishment of Shanghai, Guangdong, Fujian and Tianjin free trade zones, favorable policies have brought unprecedented opportunities to cross-border electricity providers.

The opportunity is great, but the space is too narrow.

That is to say, domestic products are no longer far from overseas products, such as appliances, home furnishing, clothing, shoes and hats and digital products, and even surpass them.

In the past, offshore products were highly concentrated on the natural polymerization of this kind of consumer demand, which is a small category of food, such as maternal and infant products. In fact, it basically stems from the insecurity of Chinese people about food safety.

In the 80 and 90s of last century, the concept of "foreign goods supremacy" has been gradually abdicated. Only a few areas still have the quality of worship today. The future of offshore purchase is just a product supplement of traditional e-commerce.

As a result, the platform electricity providers will have more advantages in the future competition, not only because of the strong capital.

The media like to quote this fact: from the order to receive the goods, it usually takes only 2 to 3 days, a PHILPS razor, the domestic price is 1800 yuan, the foreign price is 1000 yuan, and the price is only about 1200 yuan through the cross-border electronic business platform.

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In fact, this is still the case.

To reduce channel links to achieve price reduction trick, but this time around is the domestic distributor.

The highest price cut may be on luxury goods, cars and so on, and the next "burst money" will come out.

To a large extent, domestic e-commerce enterprises will also take offshore outsourcing mode as the main form of cross-border electricity supplier, and its purpose is to develop a longer tail effect in the Chinese market.

As for the choice of bonded import + overseas direct mail (Tmall International), self run + investment promotion (Suning overseas), self operated cross-border B2C platform (Amazon, 1 shop) and so on, it's all just a reduction in the price game of intermediate links overseas.

Export electricity providers do not depend on prices.

Compared with overseas suppliers, there is no actual export related to domestic consumers.

Obviously, it is not much concerned by public opinion.

At the same time, there are narrow and embarrassing markets similar to those purchased abroad. The difference is that the former is a narrow category, while the latter is a lack of choice in the export area.

One of the most typical cases is the ruble's depreciation, which has a great impact on the export oriented electricity supplier.

According to media reports, Russia's cross-border electricity supplier Come365 vice president Fei Teng in January, said: ruble is unstable, many Russians cash in hand, the purchase rate declined.

When the exchange rate fluctuated most rapidly, our sales volume dropped by nearly 80% compared with the same period last year.

But there are other media reports that by March, Russia's biggest electricity supplier, Ulmart, had lost its purchasing power because of its ruble, but instead realized its profit by means of price advantage.

At the same time, many Russians still mail orders or send people back to Russia after ordering things like Taobao, China.

The two fundamental reasons for the emergence of the opposite situation in the same area also reflect the key competitiveness of the export business in the overseas market, that is, the price advantage of Chinese products.

This price advantage is not a new trait.

On the contrary, most of the export inertia of Chinese products wins with such characteristics.

The new point of export business is only in comparison with the traditional export. In the form of electronic business, the export channel has reduced the channel and the price is better, or it can be regarded as the 2 e-commerce version of the export of domestic goods.

The export business is also bound to encounter the bottleneck of traditional exports, that is, the export of domestic brands is highly concentrated in areas where the economic development level is low, and the industrial chain of domestic consumer goods is not perfect. Its product itself has a low degree of adhesion to consumers, and only wins by price.

At the same time, it is also facing competition from other countries. Once the price advantage is lost, there will be "loss of land".

Moreover, in overseas markets, it is also easy to set up unforeseen huge variables for its development because of changes in other countries' policies and exchange rates.

Whether offshore electricity suppliers or export oriented business, cross-border electricity providers still need to go through many thresholds, excessive myth need not.