China'S Shoes And Clothing Industry Has A Bright Future. It Has Not Humiliated The Motherland.

Last week was doomed to be unusual. In addition to the 70th anniversary parade of the war of resistance against Japan and the victory of the anti fascist war, we were thrilled. The shoe and clothing industry also frequently won glory for the country.

Sporting goods industry or golden year ten years

After three years of industry adjustment, the sporting goods industry has finally come out of the trough, especially in the leading industry. This is evident from the semi annual announcement issued by companies including Anta, 361 degree and XTEP.

The recovery of the sporting goods industry, especially the leading enterprises, has benefited from two aspects.

A few days ago, the China intelligent footwear industry exchange and development conference was held in Quanquan. The more than 20 Internet and footwear industry related enterprises began to exchange smart shoes as a new competitive product, exploring the development direction and mode of the intelligent footwear industry.

In the first half of 2015, China exported 6 billion 249 million US dollars of textile surface shoes.

Compared with leather shoes and plastic shoes, the export volume of China's textile surface shoes has increased significantly since the beginning of this year, and the export profit margins of enterprises have increased.

A number of shoe export enterprises responsible person said that the independent brand of textile surface shoes can be recognized by the international market.

Dongguan Mini shoes and clothing factory suddenly sprung up to be small, fine and high-end.

In recent years, Dongguan's export orders for shoes and clothing are being distributed by emerging markets such as Southeast Asia, due to the increase in raw materials, labor costs and the reflux of manufacturing industries in western countries.

For the labor-intensive shoes and clothing enterprises, they are no longer the large factories that used to be tens of thousands of people in the past, but rather scale down or pform into trading companies.

Many small and beautiful foundries have been diverted from the large scale factories that have been shut down, and the use of the Internet has sprung up.

[anticipation] 2025 of Liaoning's sports industry will reach 200 billion.

Is the development goal of 200 billion yuan high and low? Is it realistic? Liaoning is a strong province of competitive sports, but it is not a big province of sports industry.

According to our province

According to the survey results and the development trend of sports industry, combined with the economic situation of our province, Liaoning has put forward the total scale of the sports industry to reach 200 billion yuan by 2025. This goal is realistic and is below the middle level in the whole country.

It is true that in the glory of the motherland, the development of footwear industry is inevitably difficult.

[heavy] traditional footwear industry encountered "three heavens"

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Under the impact of the spring tide, foreign trade and investment no longer become the core pulling force of China's economy. In the past ten years, the traditional clothing industry has experienced the situation from heaven to the world.

Key words such as inventory, customs clearance, clearance and pformation become the mainstream phenomenon labels of traditional clothing industry.

Deep excavation of the traditional apparel industry pformation pain points and opportunities, declassified in the past more than 20 years gathered in the "network, terminal, cloud" three major characteristics and cross-border war.

Leather shoes enterprises reduce profit margins and increase export pressure

In recent years, the profit margins of China's leather shoes enterprises have been reduced.

On the international market, the number of orders for leather shoes export enterprises has declined slightly and export profits have decreased.

In the domestic market, the price of leather shoes has been cut off in recent years, and businesses generally say that the profits from over season leather shoes are less and less.

Women's shoes are worried about their brand performance.

BELLE, Daphne, 100 degrees and Saturday are the industry leaders.

The interim results released by Daphne International (00210, HK) showed that in the first half of the year, the turnover of the company decreased by 13.9% to HK $4 billion 374 million, and net profit was HK $2 million 500 thousand, a decrease of 98.5% over the same period last year (HK $172 million last year). In the first quarter of May, the core business of the main business of the BELLE decreased by 7.8% in the same store, and the pformation of the new growth point has become an inevitable choice, including BELLE, among which several brands are actively developing their own e-commerce business and seeking the integration of online and offline businesses.

This is the plight of the whole industry. Although there are "crises" in China, foreign countries have not been able to escape "bad luck".

Retail sales of footwear and clothing decreased by 5% in the first half of Brazil

Recently released statistics show that the sales volume of Brazil retail industry in the first half (1-6) of this year (2015) decreased by 2.2% compared with the same period last year. It is another high percentage reduction record in the first half of 2003 (down 5.7%) in the past 13 years.

Domestic and international sales of plastic shoes

According to the data provided by the China Light Industry Arts and crafts import and export chamber, China's plastic shoes exported 12 billion 636 million US dollars in the first half of this year, down 1.29% from the same period last year.

In the international market, the number of plastic shoes exported in China has been reduced, and the profits of enterprises have been reduced.

On the domestic market, the purchase of plastic shoes has increased.