September And October Wedding Season: Home Textile Market Is Booming, Competition Is Heating Up.

The golden autumn season of "golden nine silver ten" is also the best choice for the young people to enjoy their sweet wedding date. The wedding bed is a necessity for new people to dress up the new house, and also the key to create a new house atmosphere.

Businessmen naturally look at this opportunity and riveted their efforts.

Wedding home textile market

Recently, a number of shopping malls and supermarkets have been visited, and since September, the wedding home textile products have been popular in the market.

Meng Jie,

Many brands have many wedding bed products, many counters are placed the wedding theme of home textiles in eye-catching position as a sign to attract customers.

Various wedding packages, blankets, quilts and window covers come on the stage; red, red, pink, Champagne...

The color is complete, the kit type is complete, from four sets to ten piece sets, the price range also from one thousand or two thousand yuan to 10 thousand yuan, satisfies the high, the middle, the low end various consumption crowd's demand.

"Wedding home textiles are mostly warm colors, and fabrics tend to be traditional cotton or silk."

Denis, a staff member of TA Nan Road shop, said, "now wedding home textiles.

There are many kinds, such as pure cotton, sanding, lex, real silk, and so on, such as traditional Chinese dragon and Phoenix, mandarin duck patterns, European style flowers, pastoral wind, lace wind and so on.

Denis, a staff member of South Tower Road, said that in particular, marriage is particularly important in people's minds, and bedding is the best. This leads to the most rigid demand for home textile.

In particular, with the "90's" joining the marriage force, they pay more attention to the quality of life than their parents. The quality requirements for bedding are especially high, and styles, designs, quality and materials are all in place. The price has become the second, which has greatly promoted the sale of wedding home textiles.

Wedding home textiles competition is heating up

During the visit, a number of home textile shops were found to increase customer consumption. The store increased the original four piece sets to nine piece and ten piece sets, and explained the long will and perfect wishes.

The competition in the home textile market is also fierce.

In the home textile area of a shopping mall in Jiefang Road, a variety of promotional promotions have been posted, which is dazzling and dazzling.

"Wedding home textiles five fold" "800 yuan bedding four pieces of matching" "anti season clearance sale"......

"From the sales situation, most consumers choose the wedding bed products at 800 yuan ~1500 yuan."

The staff of the nine party Jing Wen department store said that the traditional embroidery and warm color series in the wedding home textiles have been selling well over the past few days, but the profits haven't been high in the past years.

Price war is not the way to win.

"The price of home textiles is too high, and it costs thousands of yuan at a discount."

In the Denis Tower South Road shop to buy home textile Zhao, after seeing the price ratio of home textile discount, the price of home textile market is high.

Denis Zheng Yanna manager of TA Nan Road shop analyzed that many people may think that the price of home visiting should be low to meet the needs of the market. This is actually a misunderstanding.

Wedding home textiles often represent the latest technology of brand home textiles, and no one brand family textile can monopolize the wedding market. Under the same quality, the price level and sales quality are determined by the market.

At the same time, insiders pointed out that the expansion of sales volume solely by sales promotion is not conducive to the development of the brand.

Once a simple price war wins, it may leave a bad impression on consumers and be regarded as a cheap low-end product, which will have a negative impact on brand image and long-term profits.

Brand home textiles should be moderately discounted at the right time, so as to establish a good brand image.