What Should A Salesperson Do In An Acquaintance'S Business?

Acquaintances have obvious advantages in this respect. The reason why they are "familiar" is their deep understanding, which includes the history and background of their use.

Consumption capacity and other factors.

Therefore, in terms of specific product recommendation and price control, it is natural to control the product more accurately, especially for some acquaintances who are buying expensive products, emphasizing brand names and being in urgent need.

As an ordinary salesperson, there is no such natural advantage resource. It is only through technical learning and application that customers can quickly establish their positive cognition, trust and get enough demand information in a short time, which means that it is close to the communication effect of similar acquaintances.

So after we have new customers, we should develop the next two sales.

To put it simply, the business of acquaintances can make good profits. The relationship and trust between the two sides are the premise. From a different point of view, acquaintance's business coincides with the basic three step principle of sales work: building relationships; finding demand; and selling.

Establishing relationships is a positive thing. Acquaintances are not only related but also familiar. The key is to solve the problem of mutual understanding and trust.

For ordinary business people, this is a very real obstacle, neither side knows, nor does it have any trust.

As an ordinary

You should show your positive image in appearance, behavior and contact skills. At least in the sense of vision and feeling, let the customer feel that this is a more reliable salesperson with a little credibility.

The key points are second aspects: demand.

This is almost a common problem of grass-roots salesmen, who often pay too much attention to "selling things". They are always eager to emphasize to customers how good their products are, how the prices are preferential, how rare the current opportunities are, and less concerned about customers are buying things, asking for customers' needs, or simply asking a few questions (without thorough thorough determination), and then quickly moving to their own.

Come up.

It can grasp the needs of acquaintances in a more comprehensive way, because there is basically no need to ask and dig strategies.

And ordinary business people can analyze and judge the relevant information of customers through the technical means such as customer's initiative, direct inquiry, indirect inquiry, observation and judgment. If the technology is applied properly, it can also get customers' real demand, purchasing power, purchasing habits and so on.

The final sale is only the natural result of the effective foreshadowing and the role of the process in the early stage. It is based on the establishment of a customer's basic positive cognition, clear demand, and effective guidance or demand docking.