Ebay Director He Guobo: Wearable Devices Are The Future Direction Of Development.

He Guobo, director of business development of eBay Greater China, said that the strategic adjustment of eBay20 will start again, and push Promoted Listings drainage tools. In addition, wearable devices will be a future direction for eBay development.

2015 China (Xiamen)

The conference is highly concerned about the major cross-border e-commerce platforms.

The conference invited He Guobo, director of eBay Greater China business development, to share with us the current situation of eBay platform.

He Guobo said that eBay1995 has been established for 20 years.

EBay did a very large-scale investment promotion action five years ago, and now the main strategy is not expansion of volume.

Now we are mainly practicing our inner strength.

In July, it split up and went public, and repositioned its own development strategy.

The internal platform has been optimized, including the optimization of the platform itself, the optimization of the seller, and the optimization of buyer experience.

At the meeting, he gave 2014.

According to one of the data, 2014 cross-border pactions amounted to $55 billion 200 million, representing a total paction volume of 22%, with a growth rate of 24%.

There are more than 800 million products on the platform, and the products of 80% are all new products.

In addition, many sellers take some new practices, such as free shipping.

This is very smart, has done 57%.

In terms of logistics, there are many logistics solutions in the market, which can support 66% of the goods on the platform, and can be delivered within three days.

He also said that most of the development directions are now divided into mobile terminals, and the amount of pactions generated by Ebay last year at mobile terminals is 27 billion 900 million US dollars, more than 300 million times through mobile terminals, accounting for over 34% of the total sales.

Besides, now eBay is in.

It has already been concluded.

This is a direction for future development.

At present, mobile wearable devices will be subject to some restrictions, such as small screen, but optimistic about this development.

He Guobo said that the growth rate of cross-border electricity providers in recent years is very fast. EBay has made three aspects of information: upgrading the industry, expanding more markets; increasing the proportion of overseas warehouses, and doing better returns than before; the improvement of Chinese sellers, the process of return, hot products, big data, and seller standards.

He also mentioned some cases of success and failure of Chinese sellers on the eBay platform.

For example, a brand name battery has increased by 5 times a year and sales volume has reached 380 million under the cooperation of the customer manager and its enterprise.

Finally, he also broke some new trends in the future of the eBay platform. For example, eBay will introduce Promoted Listings to do drainage for you. After the paction, you will need to pay the advertising fee, which is still in the testing stage.

There is also a green channel called enterprise account. Through such a channel to help some good enterprises in a very short time, in a very small scale, it can quickly become a big seller of Ebay.