Primark Dominates The US Market And Strangled Many Brands

On Thursday, the "World Suicide Prevention Day" cheap brand Primark officially occupied the US market and landed in Boston. Primark will kill its competitors with a skirt of 5 pounds and a 2 pound necklace, including the American clothing giant brand Gap, Old Navy, Forever 21, European "King" Zara,

And Asian fashion giant Uniqlo UNIQLO, who is also trying to "stir up trouble" in the market.

The price of Primark in the US market is 20% lower than Forever 21, 33% lower than Old Navy and 40% lower than H&M, according to analysts at Sanford C. Bernstein, an investment bank.

Although Primark offers very low prices, its sales and profits can be compensated by the sales capacity per unit area.

Primark Boston Downtown Crossing flagship store has an area of about 77000 square feet. At the same time, Primark American store will be supported independently by Pennsylvania's local storage system.

Although Primark first landed in the market, the American people began to queue up for the brand early Thursday morning.

According to the British Independent newspaper website, some large imitation products soon went out of stock, such as imitation Marc Jacobs, military uniforms with a price of only 12, and imitation of 4 pounds.

The design of T-shirt Bra has also been swept away by American consumers.

Nomura Simon Siegel, a retail analyst at Nomura Securities in New York, told the Wall Street journal that the incident has become the top topic that he is talking about with all investors. Simon Siegel claims that American consumers are extremely fastidious and value price performance, so Primark's relentless pursuit of low price will bring great opportunities to its share in the US market.

According to Nomura Nomura data, Primark's sales capacity per unit area is the strongest among fast fashion brands and some department stores own brands, which sells up to 488 pounds per square foot in the world, 1.6 times that of H&M, and four times more than Macy 's Inc. Messi's department store, which is five times more than J.C. Penney, Co., and Penny's department store.

In stark contrast, the average price of Primark in the UK market is only 3.69 pounds, less than half the average price of H&M products, which is only 8.92 pounds, only Marks Marks Spencer Group PLC

The average price of the product is 10.08, 1/3, and the average price of Next PLC is 1/4 of 12.73.

Despite the discrepancy between Sanford C. Bernstein research and Nomura Nomura Securities, Primark is still the most famous clothing brand in the UK market. According to Sanford C. Bernstein in May this year, the average selling price of Primark in the UK market is 3.87, while H&M is as high as 10.69.

The The Economist economist, who has just changed hands, is also very concerned about Primark's entry into the US market.

While paying attention to the price competitiveness of Primark, the magazine's Web site also mentioned the environmental sustainability and supply chain sweatshops and safety issues that the industry and the world are most concerned about, but reported that even in the face of such cheap and fashionable clothes, even those American consumers with moral sense will forget the thousands of garment factory workers engulfed by the Bangladesh fire.