Bvlgari Fearless Chinese Market Retrograde In Macao

Bvlgari, a Italy jewellery maker of LVMH group, said in a recent interview at Bloomberg Television that the impact of China's economic slowdown on luxury sales should not be exaggerated. He also predicted that the performance of the country would be very optimistic this year, "Bvlgari said.

While other luxury brands have been shutting down Chinese stores and shifting the focus of the market, Bvlgari has said that China is not afraid of the Chinese market and is very optimistic. How dare Bvlgari be China's market?

China's Special Administrative Region has always been a hot spot for mainland tourists to buy luxury goods to avoid high tariffs.

In the past few years, several key developments have shocked the whole industry.

But with the slowdown of China's economy and the depreciation of the RMB, Macao's economy is in the adjustment stage, and the number of luxury buyers coming to Macao is decreasing. Now Macao's economic data show a "five drop". Among the passenger consumption structure in the first quarter of this year, luxury jewelry watches and clocks fell by 59% compared with the same period, and many luxury goods merchants want the owners to reduce their rents to reduce their turnover.

Therefore, we can learn from the earnings reports of luxury brands released this year that Macao's performance is dragging their legs.

In 2015, Bvlgari launched the Serpenti jewelry watch series China Limited watch.

This new watch is specially designed for Greater China, with a total of 30.

From ancient times to now, red has great significance for Chinese people. It represents many meanings such as wealth, peace, happiness, enthusiasm and love. Therefore, red has become a symbol of good things and a synonym for good things.

Therefore, the Serpenti jewellery watch has chosen the luxurious ruby to interpret the Chinese red, the Chinese and the Serpenti, and hopes to integrate the charm of Chinese red with the fashion trend perfectly.

Bvlgari Serpenti jewelry series China Limited watch watches the essence of colorful jewelry, showing the unique style of jewelry family.

The case is all made of rose gold, red lacquer and pearl nacre dial with 33 diamond timescales, telling the passage of time under the shining diamond drill.

The two Serpenti series watches are designed with an arc case, with 6 bright cutting diamonds on each side, weighing 0.47 carats, and a bezel on the bezel, showing a noble and elegant temperament.

although

The jewelry and clock market is not good, but

Still choose to open a store in Macao, which is designed by the famous architect Peter Marino, using the common marble and the stone filled with nostalgia in Rome architecture, to interact with innovation and tradition, and express it in the classical geometry of modern interpretation.

In short, entering Bvlgari The Galaxie Hotel in Macao is like entering the ancient Italy palace.

The reason why Bvlgari dare choose to open shop here is probably related to its extraordinary achievements.

In July, the LVMH group issued the first half of 2015, which contributed a lot to the watch and jewellery department in the first half of the year.

Reaching 1 billion 552 million euros (1 billion 266 million euros in the same period of 2014), continuing business profits increased from 107 million euros in the first half of last year to 205 million euros in the first half of this year, an alarming increase of 91%. Meanwhile, the operating profit rate also increased by 50% (8.5% to 13.2%).

Among them, Bvlgari's performance has gone against the trend, especially in the mainland, the Middle East and the European market.

Brand top jewellery products, Lvcea series new dress watches, Octo series men's watches and the new Diagono Magnesium watches launched on this year's Basel international watch and Jewellery Fair are all very successful.

Although the depreciation of the renminbi has triggered a global stock market crash since last month's depreciation, the CEO said: China's economic growth this year is expected to be around 6.8%, or there are enough new customers to afford Bvlgari's trinkets.

This means that the Rome based company will continue to invest in the market, open more stores and continue to advertise.

We continue to talk about the decline in share prices, which has brought the global stock market back to the level we thought last year.