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    Bvlgari Brand Has Performed Very Well In The Chinese Market.

    2015/9/10 22:32:00 34

    BvlgariChina's MarketBrand Strategy

    Bvlgari's Italy jewellery manufacturer Bvlgari Bulgari, in an interview with Bloomberg TV recently, said that the impact of China's economic slowdown on luxury sales should not be exaggerated. He also predicted that the performance of the country would be very optimistic this year.

    Although the depreciation of the renminbi since last month triggered a global

    equity market

    The collapse, the CEO said, is that China's economic growth is expected to be around 6.8% this year. There are still enough new customers who can afford Bvlgari's trinkets.

    This means that the Rome based company will continue to invest in the market, open more stores and continue to advertise.

    We continue to talk about the decline in share prices, which has brought the global stock market back to the level we thought last year.

    Brand CEO is also expected.

    Luxury goods

    Manufacturers will raise prices on the mainland to make up for the impact of the weakening exchange rate and make adequate preparations for tourism consumption this year.

    In addition, in the second half of the year,

    Bvlgari

    London and Geneva boutiques are renovated.

    In the past year, LVMH group has opened two new watches and jewellery boutiques each month. The second is Bvlgari's upswing, "rapid growth, especially in the mainland, Middle East and European markets". Brand top jewellery products, Lvcea series new dress watches, Octo series men's watches and the new Diagono Magnesium watches launched at this year's Basel international watch and Jewellery Fair are all very successful.

    However, Bvlgari did not release the specific global sales figures for -8 months in July, and CEO said it was "consistent with the first quarter".


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