FURLA's Entry In Chengdu Is Very Different.
Unlike the old outlets, the world of art, orlies is no longer an independent and single shopping center. It is only the core of the large complex "flower world".
The total area of the project is about 1 million 50 thousand square meters, located in the new town of Western Chengdu - Pixian.
Consumers who come here can not only buy big cards, shop, feel the pleasure of crazy shopping, but also enjoy the new experience of tourism, culture, sightseeing, leisure and catering. They can meet the needs of consumers of all ages at one stop without switching.
100 thousand square meters dreamland, 60 thousand square meters of Bashu food street, 40 thousand square meters pioneer theater, 50 thousand square meters of Wang temple ancestral hall, its high-quality matching will open up a new business model, refresh Chengdu consumers' traditional concept of "orlies", become a landmark commercial building in the West and even Chengdu, and become a good place for Chengdu people to spend their weekends.
FURLA, the classic leather brand in Italy, has been identified in the world of art, orlies.
At that time, FURLA will join hands with PRADA, DIOR and FERRAGAMO.
GUCCI
And so on, 20 international brands together to create 20 thousand square meters of luxury collection shop under the line.
This means another major international player will visit Oteri J in Chengdu.
The FURLA brand was founded in 1927, and its design ideas are captured from the natural scenery of Italy and the charming southern European customs.
FURLA has always followed the graceful and elegant design concept, and won many respected ladies and graces by its simple lines and ingenious colors.
Among them, actress Elizabeth Holly and Ruby Wax are all fond of Furla's leather bag. Laura Bush, the former first lady of the United States, also wears black Furla Chelsea gentry bags while visiting. In Chengdu, the number of counters set up by FURLA in various high-end shopping malls is also enough to see the popularity of the brand in Chengdu. It is one of the leather brands that you must buy by fashion people.
Look at it: from leather bags to shoes to small leather goods.
Speaking of FURLA's special store in Chengdu, most of them are selling bags, and FURLA CANDY is also one of the main attacking brands in Chengdu market.
But in the world of fashion, orter, not only will there be a brand leather bag, but it will also bring you all kinds of shoes and small leather goods, including small bags, wallets, belts and so on. It will bring you a sumptuous feast on the whole scale, and its quantity is comparable to the brand concept store to meet different age groups.
Consumer groups
Different needs.
Point two: introduce the buyer system, goods can be adjusted at any time according to customers' preferences.
This is the first surprise that FURLA brings to everyone in the world of art.
The second surprise is that the type and style of the whole product can be adjusted according to the customers' preferences.
When shopping, people will always encounter the goods sold by stores. If they do not have the goods they want or sell, they will eventually buy the goods they need through the way of sea fishing and purchasing.
But in the world of art, orlies, you can completely exclude this concern.
Because the world of art, orlies is through various channels to ensure adequate supply of goods, including
Agent
The buyer system has been confirmed.
In addition to the hot season sales in Europe and the United States, it will replenish and replenish goods according to customers' preferences, rather than drive the buying boom of consumers according to their own purchase mechanism, and open up a truly humanistic customer service.
Three: the price will be synchronized with the European and American markets.
Speaking of price, this should best evoke the shopping desire of countless FURLA fans.
Looking at the majority of Chengdu and even the majority of the domestic outlets, the virtual consumers at all kinds of "discounted price" and "cabbage price" to attract consumers to come shopping, but in fact, all kinds of over season funds are repeatedly sold and sold, which is far from the true sense of the outlets.
The world of art, orter, will change people's understanding of Oteri J and make use of its exclusive supply channels to ensure that the products are homogeneous and new, and will also promise that the price will be synchronized with the European and American markets, giving consumers the greatest preferential privileges. When consumers do not go abroad, they can enjoy the same price advantage as abroad.
This is the second FURLA brand in Chengdu after the times.
The world of fashion, orlies will officially open the fashionable shopping tour with luxurious and dynamic coexistence, which will bring different FURLA ole store.
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