DKNY Launches A New Brand, LOGO Has Distinctive Features.

The US clothing brand DKNY has launched a brand new Logo, designed by the new creative director Dao-Yi Chow and Maxwell Osborne, using the Franklin Gothic font to re interpret the brand full of American style and bold style.

The brand Logo appeared in the invitation letter of the 2016 spring and summer clothing show, with two black rectangles on both sides of the DKNY letter.

For DKNY's future growth and development strategy, Donna Karan International CEO Caroline Brown said: "we see more opportunities in the global retail footprint, but also have very good partners and amazing franchise relationships in the world.

In addition, we have seen tremendous growth in terms of numbers and new platforms.

Wholesale business is an important channel for DKNY and will continue to be an important part in the future. "

Creative director Dao-Yi Chow and Maxwell Osborne reveal to WWD that this is a tribute to the brand New York characteristics. They even compare graphic decoration to road markings, which means you can legally speed up, change lanes and surpass drivers in front of you.

Dao-Yi Chow and Maxwell Osborne were previously

The founder and creative director of the brand was officially appointed as the creative director of DKNY in April.

They are mainly responsible for all DKNY garments.

The first DKNY dress series designed by Chow and Osborne will be unveiled during the September 16th New York fashion week.

Since taking office, they have had a different vibration on the brand.

In July of this year, Donna Karan announced its resignation as chief designer of Donna Karan International, and plans to devote more time to her Urban Zen company and foundation, but still maintained the position of DKI brand consultant.

According to relevant sources, DKI may consider merging Donna Karan Collection into DKNY to provide wider price points.

In August of this year,

Vice president, senior communications

After announcing her resignation, DKNY deleted all the past contents of Twitter, Facebook and Instagram accounts.

Many people believe that this is the brand's internal restructuring initiatives, including brand promotion, designers and social media, public relations and other relevant departments.

Jane Chung, executive vice president of DKNY design department, who has been working for the company since its appointment in 1989, will be pformed, but her role in DKI is not yet known.

Mary Wang will continue to be president of DKNY.

The new team represents the new layout of DKNY, aiming to build a seamless brand experience that will span design, digital, marketing, architecture and brand information.