Nike Goes Beyond Prada And Adidas To Become The Most Popular Brand.

Recently, American fashion

Proenza Schouler also joined the launch of the brand's Instagram account @proenzaschouler, so that fans can learn about brand 2015 autumn and winter with a series of photos.

The story behind the series production.

According to the statistics of THE MOST INSTAGRAMMED FASHION BRANDS released by m by Macys of Messi's department store's website Macy, the official account of the sports brand Nike is ranked first in the number of 18717397 fans, which is far ahead of the second place in the S.

Originals; and when the photos were released, the number of labels added to #Nike reached 47747998, exceeding that of the second luxury brands.

Two times.

In terms of brand fans, Louis Vuitton ranked third, Dior, Gucci and Prada ranked seventh, ninth and tenth respectively.

When the photos were added, the top ten were all luxury brands except the sixth Vans Shoes and seventh Adidas.

Since the emergence of the luxury luxury brand Michael Kors as the first advertiser of Instagram, a number of brands have entered the new platform, even the luxury brand Chanel joined in October last year.

This photo sharing application Instagram has gradually become a new battleground for fashion brands and beauty brands to compete for users.

According to the statistics compiled by DIGIDAY brand editor Shareen Pathak, the American cosmetic beauty brand Benefit Cosmetics has opened up its account on Instagram, and the customer has made a significant improvement. Many customers will buy or find specific products that have appeared in the brand Instagram account by going to the physical store.

Benefit is not the only brand that sees success.

The Este Lauder, the beauty makeup and skincare brand of the United States, announced a substantial increase in the number of fans after its cooperation with model Kendall Jenner on Instagram.

A spokesman for Este Lauder said that this is the fastest growing platform for brands. "We hope that fans there will become our consumers.

Our customers and beauty lovers like Instagram very much because of its visual and easy to consume nature.

Recently, the American fashion brand Proenza Schouler has also joined the brand name Instagram account @proenzaschouler, so that fans can understand the story behind the brand 2015 autumn and winter clothing series.

Designer Jack McCollough thinks, "Instagram will become a very good platform to share some of our attention to the details process, which are often ignored by traditional media."

According to Instagram data, the brand has gained more than 341000 fans.

Brand designer Lazaro Hernandez said that they have increasingly been directly involved in the operation direction of Proenza Schouler brand Instagram.

"User experience is about discovery and visual culture, so naturally Instagram has become so influential in fashion."

He added.

In addition, the research team of Indiana University reported that they used advanced computing methods to analyze the data of the models on Instagram, which could predict which new models would be superordinate, and the accuracy rate was as high as 80%.

Emilio Ferrara, a computer scientist in the research team, said: "our analysis shows that the Instagram of a model is as important as its brokerage firm when it comes to speculates on the new darling of the show."

Luca Ciampaglia, a postdoctoral researcher at the complex network and systems development center, said: "social media has changed a lot in this industry. Models in the past did not interact with consumers, but now their online activities play an important role in their popularity, and even enable them to achieve ultimate success."

It seems that Instagram has gradually covered the fashion industry.