The Six Main Trends Of Internet Business Are Playing A New Role.

2015 online business development report: development presents 6 major trends

In September 7th, at the new Internet commerce summit held in Hangzhou, Ali Research Institute jointly organized the world network merchants and Taobao research released the theme of "new ecosystem, new network business, new engine" in 2015.

Development Research Report.

The report pointed out that the new Internet business has become a new engine under the new normal economic development, showing six major trends.

Vice president of Alibaba, Mr Tu Pei Pei, presented the summit. The new Internet merchants refer to the business pformation environment that can quickly adapt to the Internet and big data era, effectively choose and use all kinds of e-commerce and Internet tools, and continue to evolve in data management, social collaboration, organizational change, product innovation, customer service, brand marketing and so on, and then turn them into business competitive individuals or individuals.

At present, the scale of China's online business has gradually entered one hundred thousand billion scale, and the network business has developed into the largest business group in China with tens of millions of practitioners.

Internet dealers have penetrated into all aspects of the economy, society and life.

At present, "cloud, network and terminal" has become a new commercial infrastructure, big data development is a new type of production factors, large-scale and socialized new division of labor appears, business is evolving from mechanized system to ecological system, and production efficiency has been comprehensively upgraded. The Internet technology represented the information technology revolution, creating huge productivity and wealth.

The commercial society of mankind has entered the new era of "no business without electricity". The survival and development environment of the network business is evolving from simple to complex, low to high, low energy to high energy, which also represents the evolution direction of the global business ecosystem.

Internet dealers have also become a new engine under the new normal economic conditions.

Compared with the macro slowdown, the e-commerce market is still growing rapidly.

According to statistics from AI, China's e-commerce market in 2014 has a scale of 12 trillion and 300 billion yuan, which is expected to maintain steady and rapid growth in the next few years, and the scale of e-commerce market will reach 24 trillion and 200 billion yuan in 2018.

Since the concept of "Internet commerce" was first appeared in 2004, with the deep integration of Internet and traditional economy, the Internet business group has been developing rapidly, and the network business community has achieved extraordinary achievements. The ability and value of network operators have been increasing and recognized by the public through various channels.

The group of Internet merchants has also gone through the development stages of "emergence (2004)", "survival and foothold (2005-2006)", "stepping into the rise (2007)", "going to Ecology (2008)", "going socialized (2009)", "personalized fission (2010)", "enterprise Jahwa (2011)", "small is the United States (2012)" and so on.

The new network business summit is hosted by the leading e-commerce industry media, the world network merchants. Alibaba supports and supports Ali Research Institute, Taobao University, Tmall think tank and Ali music co operation.

During the two day summit, many executives and business heavyweights of Alibaba group attended.

Attachment: the six trend of new Internet merchants

In 2014, the mobile Internet era was officially launched. O2O has become the most effective way to integrate online and offline.

The connection between information and physical objects, online and offline becomes more and more closely related.

In the traditional IT era, WAL-MART, Zara and DELL have made a good example in supply chain collaboration, but their success is not all small and medium-sized enterprises can follow suit.

The Internet is naturally a low-cost data flow platform, and the supply chain collaboration of small enterprises based on data sharing is a reality.

Commodity circulation is shortening, especially in the consumer goods area for individual users, and goods do not need to go through any middlemen from factories to users.

In the future, virtual factories, virtual manufacturing and network manufacturing will become a reality.

2 Data & Management: business data association and data business

Relying on Internet search engine, social media user information and location LBS services, big data can predict the real needs of customers.

This is essentially different from the traditional business intelligence, not only for quantitative data analysis, but also for unstructured data tracking, semantic data analysis, machine learning and synonym mining, to achieve real knowledge management.

3 organization and cooperation: social collaboration around consumers

Compared with the traditional enterprise system in the industrial age, partner system and collaborative entrepreneurship system, internal entrepreneurship and innovation system are more important.

In addition, the melting of information superiority leads to the change of employment relationship, which makes the interests of organizations equal at the contract level, and the relationship between power and obligation is more and more equal. It will also put forward new requirements for the pformation and development of market organization.

As the spontaneous organization of the new business association, the "business alliance" will continue to grow widely and promote the establishment of positive and deep links within the network business.

Under the traditional industrial system, business activities start around a small number of important data. Synergy among enterprises is a one-way, linear and tightly coupled control relationship.

The brand is at the core of the value chain and controls the supply chain.

Under the Internet system, data generation is all-around, real-time and massive. Collaboration between enterprises must be network, concurrent and real-time collaboration, just like the Internet.

4 product innovation: Micro innovation and quick iteration

Close interaction with users through the Internet, through

In order to deepen the overall portrait of the user, we can create a large number of fragmented and differentiated products and services around the user experience, so that we can get closer to the market demand and lead the forefront of innovation.

5 Brand & Service: become a business standard

Take Taobao's research as an example, more Taobao sellers began to build brands: only 4.3% of sellers in 2013 were clearly building brands, and by 2014, 17.9% of sellers were building their own product brands, while 12.3% of sellers did not have registered brands, but they had already built shop brands.

In addition, nearly 50% of sellers are ready to focus on developing services in 2015.

6 autonomy and responsibility: the ecological governance model is possible.

The information age makes multicentre governance possible. The providers of trading platforms and related information infrastructure play an important role in the governance. Openness, pparency and sharing greatly enhance the desire and power of self-restraint of network operators. Autonomy and flexibility rules become possible in the networked world. The force of traditional laws and rules is replaced by network autonomy in network regulations.