Bosideng: Introducing The New Internet Thinking Into Comprehensive Strategic Pformation

Recently, the seventeenth Jiangsu International Fashion Festival, hosted by the Jiangsu provincial government, opened in Nanjing International Expo Center.

As the "four seasons" extension brand brand of the bostin group, men's wear has participated in this festival. It carries out the new concept Museum of "classic, simple and fashionable" as the theme of 2015 autumn and winter new products. It opens a new course of brand comprehensive strategic pformation, and delivers the product image and brand value of self-cultivation and promotion to the industry.

New experience, new gentleman Adventure

Boston on this Jiangsu clothing festival

With the "walking gentleman", 2015 autumn and winter new products will be exhibited.

2015 in autumn and winter, the journey of Bosteng men's suit comes from the spirit of natural exploration. It tells about the timeless classic that crosses nature and humanity. It draws inspiration from the design of the walking space. It takes the steady colors of the world in autumn and winter as the keynote, matches with bright colors such as precious stones and warm orange, and creates the male's ancient and steady temperament in the space of elegance and elegance.

The Boston men's wear exhibition hall is based on the new generation of terminal images, and is built into a fashionable gentleman hall.

Bostenden, with his keen sense of fashion and adventurous spirit, deduces the new image of Boston gentleman's simple and fashionable style through the simple lines across nature and the city. The gentry hall takes the cream color as the main keynote to highlight the gentleman's steady and free temperament in autumn and winter. The series display and window display perfectly show the quality and taste, fashion and style of the 2015 autumn and winter new products.

It is understood that Bosideng men's clothing in the terminal space will be built through the store's music, smell, free Wifi and family interaction area to create, so that consumers in a relaxed and pleasant mood and comfortable and healthy feelings, enjoy the unique experience of shopping process, and enhance the deep interaction with consumers.

And through the online launch of APP to guide consumers to buy offline, online payment to open line and mobile clients, through WeChat platform to recruit and manage members to open mobile terminals and stores.

Quality and quality define male new image

Bosideng menswear redefines the new image of gentry, works with several internationally renowned consulting, design and public relations companies to make the brand image more fashionable, fashionable and internationalized, and has achieved a comprehensive improvement in brand image, product design, terminal service and supply chain management.

As we all know, because of the global uniform version, the European and American fast fashion brand has been in the form of bruising in China. In recent years, Bosten menswear has put forward the brand proposition of "quality and quality". Adhering to the spirit of "ingenuity", the team has introduced into the British version division team, using the international advanced analysis model to collect and build the Chinese men's clothing database, adhere to the three-dimensional trimming process and harsh process flow, and constantly select comfortable and high-end fabrics, so that bostens men's uniform keeps the noble quality, laying the brand of Bosteng men's DNA.

In addition, Bosideng men's clothing advocates a healthy lifestyle, a positive attitude towards life - "know how to balance work and life", work wiser and wiser, live in a relaxed way, "light business fashion" and "light leisure serialization", set up a new model for men's clothing, and create a successful man's typical image.

High cost performance male consumers

With the revival of men's fashion consciousness, China's men's clothing market has entered the era of clothing production with the core of fashion as the core of the brand.

Over the years, Bosteng men's clothing has been penetrating, mining and meeting the needs of consumers.

According to market demand changes, Bosideng men's precise positioning "business travel"

Life men's clothing, targeting the target consumer group in the 30-40 year old middle-class urban elite male, "to enjoy the business travel light life" as the brand concept, the product style is more concise and classic, shaping the new style of Chinese men's clothing.

Gao Xiaodong, general manager of Bosideng Menswear, believes that with the seller's market becoming a buyer's market and wanting to stand out from many brands, consumers will not necessarily buy it if they rely solely on the advantages of focusing on the field of segmentation instead of other brand characteristics.

Therefore, Bosideng men's clothing has formulated the "best price performance" strategy, and established a link between consumer sentiment and purchase behavior based on the "quality and quality" Seiko quality and the "best price performance" price system.

By optimizing the supply chain and intermediate links, we can effectively reduce the cost of products, and let the Chinese male consumers benefit from the high quality products, so that consumers can really feel the high price performance ratio.

New thinking of introducing Internet

Recent

In hot spots,

Pattern is the most concerned topic of clothing enterprises, and it may also become a trend of the development of clothing terminal in the future.

Gao Xiaodong, general manager of Bosideng Menswear, believes that the new opportunities and challenges facing the traditional clothing enterprises in China under the new situation have brought new thinking on the integration of the garment industry.

In the future, the traditional clothing enterprises must start from the market demand and embrace the Internet actively. The whole channel retailing is the trend of development.

It is reported that in September 8th, Bosteng men's first O2O smart store opened in Changshu pagoda pedestrian street, officially opened the new era of Bosideng Menswear O2O mode.

Bosteng Menswear, through cooperation with WeChat's "micro shopping" platform, breaks the traditional trading mode and opens up the online and offline channels.

Consumers enter Bosideng Mens O2O smart store, open WeChat scanning the two-dimensional code on the tag, you can query commodity information and related clothing accessories, enjoy direct spike, card vouchers, shake and other promotional activities.

Consumers can pick up some clothes at the moment and pay for them in the store. They can also place orders through WeChat or collect the corresponding styles, then send them home by express. The coupons can be used directly in the store, or can be used in WeChat's "micro shopping" platform. It really realizes the experience of the whole process of 020 online and offline.

In 2015/2016, Bosten men's clothing will actively explore ways to get through online and offline sales channels and enhance consumption experience.

Through the online building of WeChat mall, the implementation of O2O smart store under the line to create a brand ecosystem, fully realize the O2O multi-channel integration under the line and online, and open and share resources among different platforms, fully realize the seamless connection between the Internet and consumers, and achieve the integrated layout of "online and offline, flying with wings and flying together".

Bosideng Mens has been operating for ten years with consumers as the starting point. With clear brand positioning and cost-effective services, male consumers are constantly changing and innovating and self pcending based on domestic and international perspectives.

In Bosten men's clothing, you can experience the following fashionable designs, rich product series, comfortable and comfortable version, high environmental protection and high performance fabrics, exquisite production technology, excellent product quality, high-end atmosphere brand image, warm shopping experience, humanized service, and best price performance.

All this gives Bosteng men more added value.