Catch Up With The Trend And Become An Intelligent Fashion Dealer.

The identity of Under Armour is more than

In the future, we should move towards intellectualization.

Let's take a look at its future development plan.

Recently, the new sportswear giant Under Armour announced in North America's largest telecom and information exhibition CTIA-Wireless 2015, in the next few years, all of its products must integrate some of the intelligent functions.

Maybe in the future, Under Armour will no longer be positioned as a sports apparel factory, but a smart wearable technology manufacturer.

Under Armour digital long Robin Thurston's speech at the exhibition said that everything will be intelligent in the future. In order to be intelligent, in the next few years, all products of Under Armour will have more or less built-in intelligent function. It may be a sensor that detects physiological information such as heartbeat, blood oxygen and so on, or it can adjust the temperature with intelligent control and heat dissipation, or even have lighting function.

Although Soest does not show what Under Armour will introduce first

The product, however, is likely to be an intelligent networking product with wireless network links from the content released in CTIA-Wireless 2015.

Soester also said that smart wearable products are "not so far away from us", but there are still some obstacles to be overcome. For example, embedding sensors into clothing will face some challenges, such as comfort on clothing, whether sensors can enter washing machine washing and battery life.

In the past, Under Armour has also introduced wearable devices, including the Armour39 chest strap and Armour39 smart watch, but both of them are unsatisfactory. Under Armour went on to develop software and bought MapMyFitness, co founded by SOST, hoping to enhance the software capabilities to enhance the overall experience.

Under Armour believes that the next generation of 5G mobile networks will be of considerable help to wearable devices. The existing Wi-Fi or Bluetooth connection is too energy consuming, the latter is unstable, and 5G provides faster pmission speed and responsiveness, which can meet the needs of athletes to feedback information in competition or training.

Although the popularity of 5G mobile network may take a while, Under Armour aggressively attacks smart wearable devices again.

Dachang is heading for the trend of smart wear. In the future, smart wearable devices will not only compete among consumer electronics factories, but will also become competitors of traditional clothing brands.