A Good Sales Promotion Budget Is Very Important For Clothing Stores.
The promotion of clothing is not very simple and involves many aspects of business.
Sales promotion budgets can be done on business skills, and promotional activities can add more business to stores.
A successful sales promotion can naturally bring a lot of profits to businesses.
But these are built on the basis of adequate preparation, promotion budget, which can be said to be an indispensable part of the preparation work.
The turnover percentage method is based on a certain percentage of the annual business target to determine the sales promotion budget, and then the monthly sales target is allocated to each month.
This budget method is simple, clear and easy to control, but lacks flexibility and does not consider the actual needs of promotional activities.
Sales promotion seems simple, but actually it involves.
Couture
All aspects of operation and rich management skills, as long as we understand these business skills and skilled use, then promotional activities can be carried out normally.
A successful sales promotion in the market can bring more business to the store.
A good sales promotion budget is more important.
Whether the increase in sales is more than the cost of promotional expenses is being carried out.
Such a budget is based on promotion objectives and tasks to determine promotional budgets.
This kind of budget method emphasizes the promotion effect and makes the budget more satisfactory.
actual demand
。
However, the determination of promotion expenses is subjective and not easy to control.
The competition equivalence method means that according to the approximate cost of the competitors, the retailer's own promotion budget is determined.
Such budget methods can help to maintain the market share of this retail store with the help of others' budget experience, but intelligence is not necessarily true, and the situation of each retailer is different.
Sales promotion seems simple, but it involves all aspects of clothing store management and rich business skills, as long as we understand these business skills.
Living within our means
budget
The sales budget is determined according to the financial resources of the retail store.
This kind of budget method can ensure the lowest profit level of the enterprise, and it will not affect the profit because of the excessive expense of the promotion, but the sales promotion budget determined by this method may be lower than the optimal budget expenditure level, or higher than the optimal level.
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