How Can The Garment Industry Make Money In The Off-Season?

How to make good performance in the off-season is a problem that most garment traders are pondering.

Here are some tips for sales in the off-season.

Diversified promotions.

In the off-season, the discount will often exceed the peak season. When the discount and promotion are common, consumers will experience "aesthetic fatigue".

Therefore, shopkeepers in the off-season marketing means need more diversification, marketing activities for customers, to increase the attractiveness of shops.

Clothing promotions can be combined with these social hot spots to find out suitable sales promotion methods.

Some ingenious ways of consumption, such as buying clothes to send ice cream and so on, can often produce unexpected results. These are the innovative models of clothing store's off-season marketing.

Change your mind and set up no low season thinking.

"There is no off-season market, only the idea of off-season."

If shopkeepers want to improve their performance in the off-season, first of all, we should change the business philosophy of the clothing store and set up a sense of "no sales season".

You can not see the whole industry is very cold, and they are frustrated.

In fact, the determinants of whether or not to make money is the owner himself.

Only by setting up the idea of "no off-season" can we cheer ourselves up in spirit and do business.

Maintain

Actively develop new customers.

When the off-season of clothing sales is coming, we must pay attention to communication with customers, do pre sale settlement and follow-up sales service for old customers, and do a good job in follow-up sales and service.

The loyalty of the old customers in the off-season can bring enough profits to the clothing business.

At the same time, we should actively develop our new customers and continuously expand our sales channels.

Motivate salespeople.

The arrival of the off-season and the sharp decline in sales often make many salesmen short.

It leads to lazy psychology and no spirit to guide more customers.

At this point, shopkeepers can increase incentives for salesmen, such as rewarding and encouraging salesmen to sell more.

Update fashion styles in time.

The frequency of updates is very fast, especially for women's clothing owners, it is necessary to purchase a small amount of money, to maintain the style of clothing shop updates.

A small quantity of goods can be cleared in time to ensure the operation of funds, and to strengthen the position of clothing store brands in the local consumers' mind. The clothing stores with limited marketing budget can achieve good influence with limited advertising and proper launch of new products.

If we do not enter new money in the off-season, it will greatly weaken the image of consumers.

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Store business is a business that gets together. Consumers choose to buy goods of their own satisfaction when they enter a particular trade area.

Keep in mind that consumers can only conduct a direct comparison of products within a very limited range.

Because eating is slightly better than the next store, it can significantly improve the business performance of the store.

Good or bad is the relative result after comparison.

Some special shops, such as shops in tourist resorts, even though the goods are generally, the service level is very hard to flatter, the price is still high, the customers are still busy and the business is booming. The fundamental reason is that consumers can only choose in a limited range, or even have no choice.

In fact, the commercial street with shops is the same.

Consumers choose to consume only from limited information and their own direct view.

Store competition is definitely limited competition business, competition mainly comes from "next door" shops.

The next door is a limited area, usually within walking distance of 500 meters.