Ding Hemu, Founder Of Anta Group, Focuses On Public Welfare Undertakings.

This hale and hearty, simple old man who has just entered the old age is Ding Hemu, the honorary chairman and founder of the Anta group, the honorary president of the Jinjiang Charity Federation, and a simple and honest senior citizen.

When asked what he would like to eat for his birthday, he laughingly called "four dishes and one soup".

He did not play a big role. Only a charitable act was accompanied by his eighty birthday. He had always been generous in giving money to 8 million yuan for the education of fifth Experimental Primary Schools in Jinjiang.

Perhaps it is because of a strong business climate, a good policy of reform and opening up, or perhaps a strong desire to change poverty. At the age of more than 40, farmers are starting their own business.

Today, Anta, founded by Ding Hemu, has become the first brand of sporting goods in China.

Looking back on the 80 years of his father's life, it is like a meaningful book: he was a poor farmer who worked in agriculture, worked as a soldier, and had a small business when he was young. After reform and opening up, he succeeded in starting a business with the courage to be the first person. Now, he should have devoted himself to the cause of charity in his old age. He has loved his hometown and become rich. He has not lost his fortune, and has produced brilliant brilliance of goodness and beauty. He has become the most beautiful Jinjiang people in Jinjiang.

"I am the only boy in my family. I have to support my family. I don't want to let my family run around for a living. Opportunities don't wait. I must seize this opportunity."

Mr. Ding Hemu was born in a poor peasant family in chedai, Jinjiang.

After graduating from primary school, he was one of the 9 students admitted to Jinjiang one middle school in the same year. Because he was the only boy among the five children in the family, Ding and Mu hoped to get out of society early and help share the burden of supporting the family.

"At that time, we could not even sell seafood ourselves, we could only fish in the fields."

In order to solve the food and clothing problem of a family of eight, Ding Hemu often started early in the dark, farming in the fields or fishing in the sea.

The hardest time to remember is at three or four a.m. in the winter. He has to get up and go to the sea to catch the razor clam and sell it to Quanzhou and other places.

Ding Hemu's feet were red and swollen and numb when he was bitten by the piercing cold wind and the cold water. He often waited until he went home to wash his feet.

At that time, he was less than 20 years old.

At the age of 19, Ding Hemu, who was only 90 pounds, was too thin to reach the air force he longed for, and finally became an army artillery.

In 1978, after the third Plenary Session of the 11th CPC Central Committee, the spring breeze of reform and opening up blows the land of China.

Even so, in the face of this new thing, most people are still hesitant and hesitant.

However, Ding Hemu, who was bent on changing the fate of his family, was no longer able to sit still. He was determined to enter the tide of the times.

He sold everything that he could change money at home: millet, razor clam, pig, chicken, duck, etc. *, and borrowed some money from his friends and relatives, and he started a shoe factory with his cousins.

At that time, he was more than 40 years old.

Only when middle-aged people begin to start a business can they experience hardships.

However, when he was young, he worked hard in the big melting pot of the army, so that Ding and he trained a good habit of doing things decisively, plus a clever mind with good family business and a struggling spirit of "fighting hard to win" and "dare to take the lead in the world". Ding Hemu possessed the courage and courage to make a career under difficult conditions.

"I am most sad to see that poor families live a poor life, which makes me unable to move for a long time."

Today, the children of Ding and Mu take the baton and become the backbone of Anta.

Mr. Ding Hemu has withdrawn from the front line of business operation, but in some charitable activities and community activities, he can often see his thin figure.

For many years, Ding and Mu have carried out charity, rich and not forget to give back to society, always pay attention to social hardships and always be enthusiastic about charitable and public welfare undertakings.

He believes that it is incumbent on social responsibility to give money back to where it is most needed.

Holidays are the busiest time for Ding Hemu. From the December of the lunar calendar to the first month of next year, from kindergarten to nursing home, from group meetings to personal visits, Ding Hemu sends blessing and love funds to every inch of land in his hometown.

Since 2008, the elderly people over 60 years old in the coastal village have been able to receive a monthly subsidy of 300 yuan, a total of about 2000000 yuan a year. During the major festivals such as Chung Yeung and Spring Festival, Mr. Ding Hemu also personally provided living materials for the poor elderly in the village.

"Even if Chen Dai is a richer place, there are many impoverished people we do not know, not to mention other remote villages."

Speaking of giving the living allowance to the elderly in the village, Ding Hemu felt quite touched.

Over the years, in addition to Chen Dai, he himself went to town streets such as Tung Shi and Longhu, and went deep into the countryside to consolate poor families. They saw that they lived in dilapidated stone houses and lived in poverty with pain. "I often feel sad when I see that kind of scene in that environment. I can't move my feet for a long time."

The good is like water, the heart is education.

In 2010, Mr. Ding and Mr. Mu donated 7 million 500 thousand yuan to build the kindergarten of the shore pocket, and solved the problem of education for a large number of migrant workers' children.

In addition, Mr. Ding Hemu adds computers, desk chairs and other teaching equipment to schools such as poly primary school, Chen Dai nationality middle school and so on every year. Every teacher's day, Mr. Ding Hemu will give excellent teachers certain rewards. For the Jinjiang disabled people's education school, in addition to taking the lead in his own donations, he will also help everyone care for these special students.

The so-called "Da Zhi and the world", Mr. Ding Hemu's charitable act, from the side, and then extended to the whole society.

In 2011, Ding and Mu donated 100 million yuan to establish "Anta and wood love fund".

Ding Hemu is eager to contribute as long as he thinks it is good for the society.

He said that public welfare is something he will never lose. As long as he can do more, he will do more and do his duty. "For me, as long as I can satisfy the basic requirements of eating, living and doing, I want to do my best to do charity and repay society."

Because of his outstanding contribution to charity, Mr. Ding Hemu was awarded the title of "China Charity outstanding contribution award" and "Chinese love entrepreneur".

In Jinjiang, the family of Mr. Ding and Mu was awarded the honorary title of "charity family".