Osprey Backpackers Talk About The Innocence Of Brands

70s is the most rapidly developing era of the outdoor sports industry in the United States. At the same time, many outdoor brands, such as TNF, Gregory, and so on, were developed. At that time, many of them only focused on a niche market, and began to set foot in a wider range of products, such as larger sales of clothing and footwear, with the development. Even after 41 years, because of the persistence and perseverance of Mike Pfotenhauer, Osprey has been making backpacks. He has expanded from inside, through professional knowledge, continuous innovation and professional sports solutions, to make one of the best seller brands in this market segment, and to maintain the independence of the brand.

Why is this? From the following foreign media interview with Mike Pfotenhauer, we may explore one or two.

There may not be many friends who are familiar with the name of Mike Pfotenhauer in China, but the Osprey backpack will not be unfamiliar. Pfotenhauer is the founder and chief designer of the best-selling outdoor backpack brand, and of course its real owner.

As an outdoor activity, how does it look at today's Backpackers? What changes are taking place?

Like other sports, backpackers are also undergoing dramatic changes, embracing new technologies, becoming lighter and lighter, designing better, ergonomically, and carrying more conveniently. Electronic and solar applications have opened up new areas for backpackers. The development of technology has promoted the iteration of the whole industry. Even now the cheapest knapsack is much better than before, and it is more easily accepted by the public.

Today it can be said that Backpackers are one of the best ways to get rid of the pressure of modern urban life, away from the tense and fast pace of life.

Osprey knapsack For more than 40 years, the product involves many sub fields such as riding, skiing, cross-country running and traveling. However, the outdoor hiking is still the core. This is not very simple. How is it done?

We remain focused and loyal to what we have learned and learned over the years: new perspectives on every design problem, listening to consumers, creating a lot of fun models, constantly testing and improving until they are as good as other products we design, and deeply integrating into the production process, our products will never be out of our sight.

Here's a small story. Mike Pfotenhauer is not only the founder and chief designer of the Osprey brand, but also the quality controller of the company's authority. Every backpack needs to be examined by hand. This kind of practice soon won him a legendary position in the outdoor circle. No company boss has ever participated in the front line meticulously and personally as he has done. There is no other company owner in such a meticulous way of operation and practice. Mike also likes experiments. In 1976, Osprey was the first brand to use breathable mesh. In 2005, he invented the first hip strap that could be molded in the shape of the buttocks (customizable).

Some of your employees have worked with you for decades, which is rare today. How to attract them to stay, and always have passion and creativity?

In fact, over the past 40 years, the rights of our brands have not changed. Osprey Over 10 years, 15 years and 20 years. Over the past few years, our employees, our Retailer We trust and love each other between our suppliers and the communities we live in. We seize every opportunity to become stronger, stable and successful. So we have the opportunity to adjust and sharpen our business skills.

When you are willing to accept risks to promote new designs and get rewards, innovation comes. We welcome experiments, even if the result is failure. When the time comes, it will be successful. In Osprey, products are all. Everyone in our team has the right to participate in R & D products and achieve success.

Some of the Osprey's backpack brands such as Kelty and Gregory have changed their ownership recently. But how do you maintain Osprey brand for 41 years?

I feel lucky that I can find a role in the company to make me happy and passionate all the time. In my opinion, my first duty is never to make our work dull or fresh. I am surrounded by employees who love their work and love their lives. We all cherish the environment of the local and our overseas markets. We are still focused on backpacking products and continue to plough in this field. If I retire one day, I hope that Osprey and all of it will develop better. That's my goal.