Wu Xiaobo: Industrial Pformation Makes Competition Pattern Beyond Recognition.

The first time I went to Wenzhou, it was summer in 1992, and I bumped for 11 hours from Hangzhou bus. During that time, I crossed over a yellow mud ridge, where the local chicken pot was known far and wide.

In the Lucheng District, the first place to be taken was Wu Ma Street, when it was China.

The holy land.

For Wenzhou people, for Zheng Yuan Zhong, it is not easy to get there, and it is not easy to get out of there.

Sometimes, a person can not walk out of his youth all his life.

One

The name of the five horse street sounds very impressive. Actually, it can not run five horses, even two horses are difficult. It is only four or five meters wide, with rugged uneven slab roads. It is muddy when it rains.

On the side of the street, there were hundreds of clothes shops, shops, clothes and two buildings on the two sides of the street.

In a remote town in the south of Zhejiang Province, when people see so many fashionable clothes at once, everyone will be surprised to ask a question. Where do these styles come from?

Camera.

The man replied with a smile.

Wenzhou is a hometown of overseas Chinese. There are one hundred thousand people who make a living in Europe. They take pictures of the most fashionable windows in Paris street every day, and send them back to their hometown. The old people painted three days' drawings, seven days' samples, ten days in batches, and sold them all in one month.

"

Later, the backwardness advantage, follow up strategy, and imitation are the biggest innovations that Chinese business circles often say.

When I went to Wenzhou, the professional market model had already taken shape. There were shoe leather market, cloth market, button market, woven bag Market and spinning machine market in various counties and towns in Wenzhou. This is also a great invention of Wenzhou people. The industry is carefully divided, with township as the unit and family as cell, which forms a specialized division of labor.

In the whole 90s, Wenzhou clothing ruled half China, which is not without reason.

Two

In those years, Wenzhou is the easiest place to make news. Every few days, people will be surprised to see a few people who are staggering. For example, Ye Wengui who builds cars, Wang Junyao with bold courage, Fang Peilin from the bank and Chen Dingmo from the peasant city. Of course, the first one to be mentioned will be "the eight kings of Wenzhou".

In 1982, due to the barbarism of private enterprises, the national economy was overheated, and the order of goods and materials under the planned system was chaotic. The State Council issued a document for the two time to severely punish the economy on the charge of speculation. By the end of the year, 164 thousand cases of economic crimes were registered, 86 thousand cases were closed and 30 thousand people were sentenced.

Among them, eight traders in Wenzhou are listed as typical, and they are wanted and publicly tried by the whole country. They are the eight king events that stir up the world.

More than two years later, the policy became market-oriented again, and the "eight kings" salted fish turned over to become a reform figure.

By the beginning of 90s, most of the "eight kings" had vanished and found one or two of them. It was not easy at that time. At that time, Zheng Yuanzhong, Liushi, Yueqing, was the most successful and most successful business.

Zheng Yuanzhong is the "king of electrical appliances" in the "eight kings".

He was captured by the police after being wanted by the whole country in September 1983, and was acquitted in March in second years.

After he was released from prison, he resumed his old business and ran a Switchgear Factory.

At that time, almost all of the Liushi people were Nan Cunhui and Hu Cheng medium. It was precisely because of the efforts of this generation that Liushi later became the world's largest production base for low voltage electrical appliances.

On the days when I went to Wenzhou, Zheng Yuanzhong, who was born in 1952, has just become a news personage. He went to Wenzhou University to study international trade and became the oldest student in the whole school.

Wenzhou businessmen with low educational background are known for their bravery and bravery. Zheng Yuanzhong's action undoubtedly brings fresh eyes to the world.

After graduating four years ago, Zheng Yuanzhong left the field of low-voltage electrical appliances. He suddenly turned into clothes and founded Chuang Ji Garments Co. Ltd. and asked Hongkong star Ray Lui to be a brand endorser.

From the clothing shop of Wu Ma Street to Zheng Yuanzhong's Chuang Ji suit, this leap was once regarded as the landmark news of the brand operation of Wenzhou's clothing industry.

In my impression, Zheng Yuanzhong's name emerges every few years. Chuang Ji's advertisements often appear in aviation magazines. Zheng Yuanzhong is always ranked as the representative of "eight kings" in every important reform and character selection and celebration.

Three

Last weekend, suddenly saw a news: in September 6th, the Wenzhou intermediate people's court separately adjudication of the bankruptcy reorganization of 6 companies of Chuang Ji group. Zhuang Ji finally gave up saving himself and unable to return to the sky. The case involved Chuang Ji and a number of related enterprises, or caused the bank to generate about 30000000000 bad debts.

Chuang Ji died.

I immediately called the old friend Ma Jinlong, who was the most senior economist in Wenzhou, and was regarded as the "Wenzhou private enterprise dictionary".

The old horse told me that the reorganization of Chuang Ji was more than half a year ago. There were local and Shandong enterprises willing to accept the offer. However, it was eventually abandoned because of complex debts. "About 30000000000 of Chuang Ji case, of course, can not be the yuan Zhong family, but it involves a large mutual insurance chain."

"Yuan Zhong is a pity.

If you are comfortable with making clothes, Chuang Ji will not fall into today. "

This is a sigh of the old horse.

The sigh of the old horse may only be half the truth.

When Zheng Yuanzhong founded Chuang Ji in the middle of 90s, when the consumption explosion and brand management were in the big bang era, he said goodbye to the cold and low-voltage electrical appliances and threw himself into the brand clothes. He should have heard the whistle of the draught.

As a senior college student among the contemporaries, he witnessed the decline of the "five horse street mode". He tried to improve the quality of low grade Wenzhou by several products.

However, twenty years of facts have proved that the essence of Wenzhou's business is concentrated on trade rather than manufacturing.

That is the period when Chuang Ji was born. The manufacturing industry in Wenzhou has already been exhausted, and a lot of funds have been spillover from the real economy, such as the "golden bandits". Finally, in 1999, a breakthrough in real estate was found in Hangzhou, and then the Xinjiang fried cotton group, the Shanxi fried mass regiment and the Yunnan fried ore group ran side by side for a while.

Among the Wenzhou entrepreneurs I have contacted, only Zhou Chengjian, Metersbonwe, has a clear understanding of this. So he moved his headquarters to Shanghai early, and all the Brand Company who live in their hometown do not fight hard. They have to deal with the tragic competition in the national market, and on the other hand pay the price for congenital genetic defects.

Zheng Yuanzhong's Zhuang Ji has been involved in diversification since 2003. He invested in the construction of Zhuang Ji shopping center in Tianjin and went to Yunnan to invest in nonferrous metal mines. It was said that the land was occupied by thousands of square kilometers. In 2006, Zhuang Ji entered the shipbuilding industry. The heavy asset industry finally absorbed 1 billion 700 million yuan of capital.

In the past more than 10 years, Chuang Ji has invested in six major industries, and its children and grandchildren have more than 90 companies, employing about 20 thousand workers each year.

Diversification has always been the biggest trap for businesses. Zheng Yuanzhong's speculation in many industries has ended in failure. Meanwhile, his main business -- garment and textile industry has undergone a great pformation and cold winter. In the first half of this year, there are endless news of bankruptcies. On this list, there are five ocean printing and dyeing, one of the largest textile factories in East China, one of Shaoxing's top five printing and dyeing enterprises, the first one on the left side of the listed clothing brand listed on the NYSE, and the LAN Yan group, the largest jeans factory in Asia.

In fact, it is a complication of internal and external difficulties.

The pformation of industry has made the competition pattern beyond recognition. The new growth logic has dissipated all experience. Zhuang Ji is a microcosm. Zheng Yuanzhong is a fatality.

Four

Among entrepreneurs in Wenzhou, Zheng Yuanzhong is known for being aloof and arrogant. He seldom goes to parties or lectures in public places.

According to the Department, he had no hobbies, and threw himself in the business of Chuang Ji. A BMW car had already opened 310 thousand kilometers and could not be replaced.

Zheng Yuanzhong did not run away from the bankruptcy of Chuang Ji. He declared that "no way to go, there are debts to return slowly". The 5000 employees of Chuang Ji group have not yet had any wage disturbances.

In the old age of the martyrs, the cold blade forced the neck. Zheng Yuanzhong still seemed to retain the last dignity for the eight kings.

Writing Zheng Yuanzhong's story, my eyes are floating on the rainy night in 1992, the five Horse Street, the streets are muddy, the lights are blurred, the shadow of people, the hustle and bustle.

That's Wenzhou, a shop in front of the factory. It's a camera that closely follows Wenzhou in Paris. It is the Wenzhou that sells all China, and that is the best Wenzhou.