Display Is Very Important. Selling Clothes Is An Image.

A product that has been stagnant is likely to become a star product if it is displayed in place.

How should we display the flat and unsalable goods under the guidance of the brand's display?

As the saying goes, "buying clothes is beautiful, selling clothes to sell is the image."

If a garment is not displayed well, it may cause a very promising garment to shrink in a corner, which has a great impact on sales.

If this is a basic item, there is no particular selling point for the product. When making a presentation, you should pay attention to the matching with the best seller.

Increase product and customer contact opportunities.

Whether it is to find new display locations or expand the original display area, especially the location of the left shelves of multiple pedestrian passageways, because people have left first sight, rear view and right view.

。

The more opportunities for products to contact with customers, the greater the chance of sales.

The product has a selling point of unsalable money, it can give it a good display location key points.

In addition to product mix, it can also be applied to display and decoration techniques, so that clothing and clothing, clothing and accessories together to create a guide to consumer vision and promote consumption.

give

The two vitality.

To accept the test of the market and the customer's fastidious!

It plays an important role in sales. Praise, praise, spiritual support and encouragement are indispensable catalysts for stimulating subordinates' fighting spirit. Spiritual encouragement and material incentive factors take into account both important means to arouse people's motivation and arouse their enthusiasm.

How to treat slow-moving products three suggestions to solve unsalable products

1, understand the sales situation of these products in other areas. If there is a good sale in the area, we should take the initiative to understand its selling reasons and strengthen the training of shop staff.

If others can do it, after hard work, we can do the same.

2, increase the assessment of FABI and collocation of flat and unsalable products, and promote the mastery of goods.

3, sales competition, select some flat, unsalable products, give the shop staff reasonable sales tasks, weekly sales meeting to a certain number of employees to the "Contribution Award" and invite the award-winning staff to share sales experience.

Related links:

Clothing is different from other industries. How the product is sluggish is not necessarily the product itself. The factors involved include a series of problems, such as geography, climate, humanity, fashion trend, employee mentality and so on, let alone marketing efforts.

If we pay close attention to it, we will find that most of the salable products in the shop are goods of moderate quality and style.

Some products with good fabrics and innovative designs are not necessarily good sellers.

There are many reasons, so how should we guide the salesmen to view the products correctly?

How to treat the slow-moving products correctly is a problem that any garment manufacturer should face seriously.

If you want to stand on the brand's position and exclude sales promotions such as discounts, buy gifts and so on, there are other factors which are very important.

So how do we solve these slow-moving products through these factors?

In addition to the design or characteristics of the product, the key lies in the confidence and professional level of the guides.

Every garment has its own customers, and every garment is colourful.

Therefore, to a certain extent, the best seller is suitable for most customers to wear clothes, and it is easier to match the clothing of the clothing.

The flat sales and unsalable products are due to our own lack of confidence and professional level, not helping them find suitable matching, and failing to find suitable customers to wear.

One of the important factors of fashionable clothing sales is that customers and needs can not be quickly updated as clothing can be immediately accepted.

Customers have the habit of thinking, or even wearing habits. At the same time, they worry that buying these new clothes will bring uncertainty and harm to their image, so it is hard to accept.

This requires our shopping guide to guide customers. The fashion of brand clothing is not to catch up with the trend. The most important thing is to taste. In the design, we advocate paying attention to details, deciding fashion and introverted texture, making customers wear fashionable, neat, harmonious, and then relaxed and happy.

"No clothes that can't be sold, only people who can't sell clothes"!

To achieve the real product purchase, the key is to solve the problem of customer's mental space, to understand our products better, to make detailed analysis of the selling points, performance, why the products are unsalable, how to match, how to sell, and how to get the approval of customers.

Only after we recognize the product, can customers know this product that suits itself.

The understanding of products lies in learning, learning and learning, insisting and persisting.

There are no bad styles, only bad ones.

Do more research on these styles, match the flat pin products, try to make the best selling products drive flat products, that is, choose products that can be serialized or matched with the best selling products.

Ping pin products will also become popular.

Unsalable sales is not absolute, sometimes only partial.

Even in the same area, there may be two completely opposite situations in different shops.

It's not that our customers are different. Maybe it's just because other store employees spend more time than we do, and a little more stuff. Our shop's slow-moving products become popular at the other stores.