What Is The Purpose Of Tmall's Way To Beijing Hangzhou Double Center Project?

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In the afternoon of September 23rd, the news that Tmall headquarters would move from Hangzhou to Beijing was hot on the Internet. Although Tmall official responded somewhat "Tai Chi", it was learned from many reliable personages close to Ali that Tmall's Beijing Hangzhou double center plan is advancing rapidly.

It is linked to the release of "Beijing will be the second home of Ali" at the annual meeting of Ali Beijing in April of this year, and the goal of internationalization of Alibaba, plus the frequent movements in recent years in Beijing, such as Tmall supermarket, rookie logistics and so on. These backgrounds are all aimed at Beijing.

Similar organization mode is not the first case in Ali, such as the ant gold clothing group currently adopts the Hangzhou Shanghai double headquarters, and many businesses are moving closer to Shanghai, where financial resources are more abundant.

The double center plan is about to be announced.

According to the online news of the afternoon of September 22nd, the headquarters of Tmall will be able to complete all the work of relocation to Beijing before the double 11 this year. The plan was launched in batches and sub businesses in June of this year. The Tmall supermarket has been the first to carry out the operation. Since the beginning of July, it has been relocated to Beijing headquarters in the national advertising industry park.

In response, Tmall official responded to "First Financial Daily": "Beijing is Tmall's important market and customer location, providing them with more, better, faster and more efficient services is a natural result.

Headquarters in Beijing, Tmall's better service will be there.

We are really preparing for the huge discount activities to enable consumers to have better e-commerce services and environment.

Reporters learned from the above people, Ali had previously launched a "all the way to the north" grand plan, the north here more refers to Beijing, Tmall (or even the entire Alibaba) Beijing Hangzhou double center plan is likely to be announced in the near future, then Ali will focus on demonstrating its business scale in Beijing area.

In fact, at present

Its mobile business UC, Ali health, Ali pictures and so on are all in Beijing, and the number of employees is huge. The number of employees in Beijing will continue to increase in the future.

In April this year, Ma Yun revealed that Beijing was the second home news of Ali at the annual meeting of Ali Beijing, and set the keynote for the plan.

In the near future, the Alibaba announced that the first choice for landing in the super field is Beijing. The Tmall supermarket, the main consumer service, gives 1 billion yuan subsidy to Beijing consumers.

Logistics is also cooperating with this plan, and Tmall supermarket adopts rookie network in Beijing area.

In addition, Beijing's subway and other public places, Alibaba advertising has also increased significantly.

Zhang Jianfeng, President of Alibaba China retail business group, said recently that Tmall supermarket will integrate the supply chain, logistics, payment with the help of Alibaba's complete electricity supplier ecology.

Cloud computing and other comprehensive advantages, to provide consumers with more deterministic services, occupy the "online supermarket" this emerging business field heights.

Capital resources increase

Double headquarters in Ali is not a precedent, like the ant gold clothing group has previously declared that it adopted the Hangzhou Shanghai dual headquarters structure, put those more need to butt the financial market business departments in the financial center Shanghai, easy to carry out business.

Then what is the purpose of Tmall headquarters relocation or Beijing Hangzhou double center plan?

First of all, Tmall's current registered place in Hangzhou, known as Zhejiang Tmall Network Limited, its tax paying place is also in Hangzhou.

As for whether the relocation will change the registered place to Beijing, but this move will enable Ali to get more benefits in the policy resources of Beijing and even ministries and commissions, which is predictable.

Prior to that, Jingdong's registered place and tax place were once selected in Liu Qiangdong's home town of Jiangsu, and then changed to Beijing, regardless of its warehousing construction or policy resources, it is a good move.

In addition, internationalization is one of the most important goals of Alibaba in the future.

Not long ago, Alibaba just hired the first foreigner president, Bethune, to facilitate international business.

In the process of promoting international business, Beijing is obviously more influential and recognizable than Hangzhou.

From the perspective of talent strategy, it is easy to see from the adjustment of Alibaba's school enrollment plan this year. Ali intends to refine its personnel composition, layout the high-end talents, and advocate "extraordinary people, ordinary minds and extraordinary things" internally.

Beijing is the center of the Internet, which is superior to Hangzhou in attracting high-end talents.

This also allows Ali to enter the BAT competition for talents in Beijing.

In fact, the UC business unit, the Ali film and Ali health in the next ten years, are responsible for the development of Ali mobile development. The main businesses and employees are in Beijing.

In the future, Ali Beijing Hangzhou double center construction will be the focus of its organizational layout.