Shoes And Clothing Enterprises Are Facing "Shuffle", Who Will Be On The Road Of "No Return"?

Due to the rapid expansion of earlier channels, some brand clothing enterprises can not bear the pressure of rising costs due to the sharp increase in the number of shops, coupled with high inventory and rising land rent.

Closing a shop, or a sad exit, means breaking the arm to save oneself, or means shifting the center of gravity, or means mediation.

Whether it is a memorable lesson or a retreat strategy, the objective figures of these stores are even more worthy of attention than the grand plans for opening stores.

Involved in the rapid expansion of early channels, some brands

Unable to withstand the pressure of rising costs caused by the sharp increase in the number of shops, coupled with high inventory and rising land rent and other factors, this year's textile clothing industry's closing shop tide is continuing.

On the one hand, Zara, UNIQLO, Muji and other brands accelerate the expansion of the layout, YOUNGOR, news birds, the United States and other garment enterprises bustle about busy investment busy mergers and acquisitions busy pformation, Anta in the first half of the year 5 billion 100 million crazy record of the highest level of the company, Internet and other Internet brands to seize the market share under the line, while the other side, but there are countless clothing brands want to cry, no tears, deep in the shop.

The flagship store has become a continuous discount shop, or completely disappeared in people's sight.

To Be Or Not To Be has become the dilemma that many garment enterprises owners have to face everyday.

Although a few years after the closure of the shop, it is not a new phenomenon this year. However, from the first half of the year, the number of thousands of closed stores is still staggering.

The information platform of textile printing and dyeing clothing selects some recent data of clothing enterprises, and lists out a list of incomplete clothing brand stores.

2015 of the clothing industry, half of the flame and half of the sea to describe, it is very appropriate.

1. Bosideng: a massive shutdown of the 5053 stores and a net profit since its listing.

Net profit: according to the annual report released in July 28th as of March 31, 2015, Bosideng's revenue in the last fiscal year was 6 billion 293 million yuan, down 23.61% compared with the same period last year, while net profit dropped 81.01% to 132 million yuan.

The number of outlets: as of March 31st this year, Bosideng retail outlets were 6599, down by 5053 compared with the same period last year, including 1296 retail outlets and 3757 retail outlets operated by third party distributors.

Case review: first, the traditional "brand + wholesale" business model not only leads to products.

Low adaptability, but also increased the management costs of enterprises, resulting in a decline in gross profit margin; two, the development of e-commerce and changes in consumer spending habits, so that some of the lack of competitiveness of the entity store performance is poor, had to close.

2. Li: 15 stores in the first half of the year are still going to be stocking.

Net profit: as of the first half of 2015, the net profit increased 11.6% to 277 million yuan.

Earnings growth comes from turnover growth and gross margin expansion.

The turnover increased by 9% to 1 billion 188 million yuan during the period.

Number of outlets: as of the first half of 2015, there were 3080 shops in the shop.

During the period, the number of brand "LILANZ" stores decreased by 15 to 2768.

Case review: by the impact of the Internet on retailing, last year, Li Lang closed down some inefficient stores, which is part of the strategy.

Store is for pformation and upgrading, dealers also need pformation and upgrading.

3. BELLE: the scale of stores declined, and retail outlets decreased by 167 in the first quarter.

Net profit and closing number: BELLE international recently announced the first quarter of this fiscal year (March to May) retail business data showed that the largest number of shoe production and retail companies retail sales in China decreased by 167, while its footwear sales decreased by 7.8% compared with the same period last year.

Previously, the scale of stores has always been the advantage of BELLE international.

Case review: under the joint constraints of market saturation, rising costs and persistent impact of electric business, the extensive development mode of women's shoes brand has simply taken the scale and the capacity to reduce costs.

4. Giordano: last year 190 stores closed down nearly 40% year-on-year

Net profit: 190 in 2014, net profit fell by 38%. Giordano, a casual clothing brand, released its 2014 performance report 3. The company's sales volume was HK $5 billion 545 million, down 9% from HK $5 billion 848 million in 2013, and net profit fell by 38% to HK $408 million.

Number of stores: as of the end of last year, the number of stores was 2452, a decrease of 190 compared with last year.

Case commentary: clothing companies will generate large quantities of inventory when closing stores, and digestion will inevitably affect the company's performance. This is also an important reason for poor sales and gross profit.

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5. Anta: 40 stores to 140 stores in the second half of the year

Net profit: as of June 30, 2015, Anta's revenue reached 5 billion 110 million yuan, an increase of 24% over the same period last year, and net profit increased by 20.2% compared to the same period last year, to 965 million yuan.

Number of stores: for the second half of the year, the number of Anta shops is expected to be 7200 to 7300 at the end of this year. That is to say, Anta may close 40 stores to 140 stores on the basis of 7340 stores in the first half of the year.

Case commentary: Anta has been adjusting its business mode. The intention of pformation is obvious. Traditional business growth is weak, and seeking new market growth point is one of Anta's strategic development directions.

6. Busen shares: the development of diversified businesses has dragged down the main business stores for nearly half a year.

Net profit: after listing in 2011, the performance turned straight.

Net profit in 2011 was 52 million 830 thousand yuan, 40 million 160 thousand yuan in 2012, while in 2013, it dropped to 6 million 60 thousand yuan. In 2014, it was a huge loss of 103 million, and the loss of assets impairment was as high as 40 million, which was nearly 4 times that of 2013.

Number of stores: nearly 100 stores were reduced in the first half of last year.

Case commentary: outside the main business downturn, Busen implemented the "epitaxial diversification" development strategy, such as setting up small loan companies, investing in securities companies, investing in real estate development in Zhuji, and investing in cement plants in Sichuan. These diversified investments do not seem to help Busen's development very well.

7. IgG: Net minus 236 loss Department counters

Net profit: China's revenue grew by 11.7% to 214 million 900 thousand euros due to the euro's weakness. After excluding the exchange rate, the same store sales fell 0.8%.

Number of outlets: the Chinese market has lost 2886 sales points after a net loss of 236 loss department stores in fiscal year 2014.

This year, the group will slow down the closing speed of Chinese department stores.

Case commentary: clothing enterprises are affected by the electricity supplier, coupled with the increase in rents, making the closure of poor performance shops a timely stop loss option.

8. nine herd Wang: high or low, not embarrassed, the first half of the shop closed 134

Net profit: income in the first half of the year was 971 million yuan, down 16.6% compared with the same period last year. Net profit was 204 million yuan, down more than 30% over the same period.

Number of stores: to cope with the continuing downturn in domestic clothing consumption, the company's target of closing stores in the beginning of this year was 50 to 100, and 134 had been closed in the first half of this year.

Case review: it is hard to sell without price cuts. Once the price cuts can not support the high advertising fees, it will weaken the brand influence and make no difference from ordinary brands. This is the current predicament of these brands.

9. seven wolves: net reduction of 519 stores, after the pformation of performance decline has not improved.

Net profit: the company's revenue was 1 billion 130 million yuan, an increase of 10.42%; net profit of 111 million yuan, down 26.28% compared to the same period.

Number of stores: there were 3155 terminal stores in the first half of last year, up to 2636 at present, with a net decrease of 519 stores.

Case comment: in fact, the seven wolf early has changed from "pure industry" to "industry + investment" mode of operation, but the decline in performance has not been reversed.

Under the new normal of the domestic economy, when the traditional clothing industry can not resist the impact of external environment, closing shop is the best choice to reduce costs.

In the past, star enterprises have been closed shop pformation, in addition to sigh the real economy is difficult to do, but also found our country.

The overall environment of garment industry is not optimistic, and the trend of industry shuffling is irresistible.

So where is the "difficult" position for the current textile and garment enterprises?

From the current situation of the weaving Market, it is obvious that Xiaobian believes that at least three of these are "difficult": it is difficult to open the whole industry, and it is difficult to reduce inventory and finance.

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Shortage of orders

According to the survey statistics, since the beginning of this year, the rate of opening up of the major weaving clusters has not reached full load, and the rate of starting up in most parts of the world is hovering around 7 percent, such as Xiaoshao and other circular machines, which have obvious overcapacity, low start-up rate is about 4-5 percent, and the market is obviously insufficient.

For enterprises, the lack of starting up means that the rate of return on interest rate is low. The same machine can produce output and may bring profits.

But the dust can only be dusty, waiting for depreciation and depreciation.

But in the face of this year's market, orders are few and scattered. Enterprises can only choose to reduce operating rate to ease the pressure on inventory and capital.

Profit is slender and inventory is difficult.

In the face of high inventory in recent years, every business owner is doing everything possible to compress. Besides the above control of production, low price promotion is also the best option.

As can be seen from the chart below, the profit margin of Enterprises above designated size has been stable and downward this year, and has been fluctuating at 0 level.

Apart from the low price of raw materials and the suppression of finished product prices, the increase in dyeing and finishing costs has also exploited some of the remaining profits.

Small profits or even no profits have also led to some enterprises who dare not answer or accept.

Banks tighten up financing difficulties

The last point has always been the industry's view of the enterprise's "Achilles heel", that is, the problem of capital.

Borrowing from banks and other financial institutions, the cost of private lending is too high, dragging a big business step by step.

Many enterprises are short of capital flow and have difficulty in circulation. In order to maintain normal production, pay wages and maintain the image of the company, the boss will look at the so-called "investment company" and borrow money with high interest.

Post language

The downward pressure on the industry economy is bigger, the international and domestic demand is limited, the competition of homogeneous products is fierce, coupled with the high cost, high inventory and low profit operation state, forcing enterprises to face the "shuffle".

Although going to inventory is imminent, enterprises should also strive to get rid of the trap of low profit, find a way out in products, innovate bravely, and stimulate their inner potential.

Another point to note is that the shrinking of physical shops and closing shops is not a bad thing.

From another point of view, this is a sign for garment enterprises to adjust their strategic decisions and adjust their operations, rather than the performance of comprehensive withdrawal.

From this perspective, closing shop may also be a sign of health, which means a more enlightened stage is coming.