"Zhi Zhi" Is The Foundation Of A Strong Garment Country -- An Interview With Chen Dapeng, Executive Vice President Of China Apparel Association

This is a departure from awakening to action. This is a collective voice of China's garment industry based on its manufacturing foundation and leaps to the new advantages of the industry. China International Clothing and Accessories Expo 2015 (Autumn) opened a new pattern of spring and autumn double exhibition linkage, which inspired enterprises to take the most relaxed posture to survey the industry panorama and make decisions. In this technology index burst " Smart fashion "In the imagination, China's garment industry" quality upgrading "and" intelligent upgrading "touch. At the opening of this autumn exhibition, the reporter interviewed one of the organizers. China Apparel Association Chen Dapeng, executive vice president, thinks about the trend of fashion industry, and discusses intelligent fashion and manufacturing upgrading.

Facing change "innovation" is everywhere

The debut of the CHIC2015 autumn show is everywhere. It is everywhere in the smart fashion area: smart wearable products and new retail technology make intelligent life and smart stores come out. In the brand area: multi brand group crossover and pluralism, in this style of life style; the new brand is unique, rooted in the market with the new business mode; the original designer brand here induces creativity and attaches to the ground. The breakthroughs in the exhibition area, small, beautiful, fast and excellent business models, show the creative vitality of the clothing industry vitality. "This is the best and the worst of times." Some people feel that today's market environment is becoming more and more "uncertain", retail is weak, demand is weak, and there are more and more needs to adjust itself. Some people also exclaim: innovation and technology are changing the clothing industry, bringing not only the reduction of cost and efficiency, but also the growth of geometric index.

The rapid changes in consumption have broken the old rules of Commerce, and the new technologies that have been spurred out have rewritten the rules of the game. In the age of great change, such as sailing against the current, adjustment, spanformation and innovation are all born here. How did China's garment industry go through the glorious years? How did Chen Dapeng embark on the two pioneering journey? As the director of the China International Fashion and Accessories Fair 2015 (autumn exhibition) organizer, he said: "new technology changes and even subverts our way of life, exchange mode and industrial form, and also reconstructs the relationship between the brand and consumers. With the combination of multiple contradictions and problems, China's garment industry is in the throes of spanformation. The clothing industry is a basic consumer goods industry and a highly market-oriented industry. The more difficult it is, the greater the pace and intensity of adjustment, innovation, spanformation and spanformation of the whole industry and enterprise.

Data show that Chinese clothing industry The current operation is stable and slow down. According to the National Bureau of statistics, in 2015 1~6, the total retail sales of consumer goods increased by 10.4% over the same period last year, reaching 141577 billion yuan, and the retail sales of clothing commodities above the quota increased by 10.3% over the same period last year, 0.3 percentage points higher than the same period last year. In this regard, Da Peng Chen The interpretation is: "with the expansion of the clothing consumption market year by year, China is still the world's largest potential market. Now the top priority is to face up to the two major changes in consumption and technology, adhere to the initial intention, focus on the essence of the industry, and make products around the changes of consumers.

2015 is the year of "12th Five-Year", and the year of "13th Five-Year". It is about to enter the sprint stage of "clothing power". "To achieve the goal of developing industry from big to strong, the industry will move towards healthy and sustainable development, forging a number of high-quality garment enterprises, and manufacturing upgrading will be an important support." Chen Dapeng said.

"Manufacturing" returns to the core stage

In May of this year, the Chinese government issued the action plan of "made in China 2025", which defined the manufacturing industry as "the foundation of our country, the foundation of our country and the foundation of a powerful country".

In this autumn exhibition, the garment industry cluster, which has always been "absent", is exhibiting again. Shishi, Wenzhou, Shaoxing, Zhili, Pinghu, Wenshang... With a new enterprise structure and a new concept of exhibitors, we have gathered high quality clothing manufacturers, presenting a new name card for China's clothing industry.

China is the largest textile and garment producer, consumer and exporter in the world. Its industrial chain is complete, its categories are complete and its brands are numerous. Chen Dapeng said: after more than thirty years of rapid development, China's clothing industry has become the largest country in the world, the most comprehensive, the most fullest industrial distribution network and the largest international market share. But we also need to realize that the overall manufacturing level needs to be raised substantially.

Internationally, China's clothing industry is facing the "double pressure" of the global industrial competition pattern - developed countries have implemented the strategy of "re industrialization", and some developing countries are actively participating in the global industrial re division. At home, the pressure of cost pressures continues to rise and labor resources shortage is increasing.

How does "made in China" continue to write brilliantly and how Chinese brands stand upright and fight for international competition? In this regard, CHIC2015 autumn exhibition, with its responsibility and mission of leading the industry development, will push the "manufacturing" to the core stage.

"A great dream of clothing power, Chinese clothing people must turn challenges into opportunities, consolidate their products, and create a new competition by manufacturing upgrading." Chen Dapeng stressed that "manufacturing" is a strong support and solid foundation for the powerful country of clothing. The manufacturing upgrading of Chinese garment industry is no longer an extension of epitaxy, but a spanformation from manufacturing to creation, from speed to quality and from product to brand. In his view, manufacturing upgrading should focus on two breakthroughs: first, gather product R & D resources, provide integrated services for the overall upgrading of brand products and integrate resources; two, intelligent spanformation of production processes, flexible production and rapid response. The progress of information technology makes flexible production possible and has become a reality. Intelligent spanformation has mentioned the new agenda.

Combing the three values of "intelligent fashion"

"Mobile Internet, cloud computing, big data and other new intelligent technology are double-edged sword. On the one hand, they bring pressure and challenges to traditional industries, but also bring strong support for industrial innovation." Chen Dapeng said that this is just like the "smart fashion" interpreted by the CHIC2015 autumn exhibition in the form of exhibition, which reflects the three major values of Intelligent Manufacturing in the clothing industry.

In the smart fashion experience area, luminescent design fashion, smart sensing hat, electronic heating fabric, smart shoes, smart jewellery and other cool wearable products have opened up the unlimited imagination of clothing and technology.

Smart fashion theme area mainly promotes clothing retailing technology, some through retail platform, intelligent terminal equipment link line and offline retail information, some provide passenger flow analysis to bring commercial big data analysis solution, focusing on the rapid capture of consumer demand changes.

In the theme area of intelligent manufacturing, virtual 3D technology is directly driving the R & D and smart retailing of apparel, and management information software covers the supply chain, distribution system and retail management of enterprises. Intelligent technology is bringing about a sudden change in business mode.

"Smart fashion" has already struck, and it brings us excitement, longing, admiration and confusion at the same time. What is the core value?

"Intelligent manufacturing can not be simply understood as automation and unmanned. In the real sense of intelligence, the static machine should be adapted to the continuous market demand. The core of intelligent manufacturing is to enhance the overall competitiveness of enterprises, industry and even the international community. Chen Dapeng further analyzed: "the value it brings is: on the one hand, breaking the information asymmetry with consumers, accelerating the communication and feedback with consumers, making the design and development of the final products and consumers' heart"; on the other hand, it penetrates into all links of production, design, research, management and marketing, reconstructs the industrial service mode, and forms a highly flexible, personalized and intelligent rapid reaction system, and ultimately forms a consumption driven business mode.

All kinds of signals in the CHIC2015 autumn show show that under the pressure of rapid changes in consumption and technology, Chinese costumes are faced with changes, restarting their entrepreneurial passion and holding the edge of innovation. Abandon the impetuous, return to the essence of the industry, "intelligent manufacturing" upgrade, will let the clothing power dream into reality, the CHIC2015 autumn autumn show has been recorded.