PEPSI X CONTENT Opens 2016 Spring And Summer Shanghai Fashion Week Diversified Future Imagination

As a landmark brand for young people, PepsiCo is adhering to the spirit of bold innovation and cross-border spirit, with its constant creativity and persistent pursuit of cross-border collisions, and continues to focus its attention and devotion in the fashion field that young people are most concerned about.

This year's 2016 spring and summer Shanghai fashion week Pepsi as a "official partner" re appeared, overturning the past.

In October 14th, Liao Xiaoling, an independent cross border diversification designer, presented a creative and unique fashion visual feast.

This series of fashion works for PepsiCo will reflect the fashion idea that Pepsi will perfectly integrate current fashion with young people's self assertion.

Pepsi uses the Shanghai fashion week platform, known as "the source of China's original vitality", and

Liao Xiaoling, a cross boundary pluralistic designer with multiple innovative ideas, shows the diversified future of fashion spirit, creates infinite possibilities and leads a new fashion of fashion with Pepsi! The mini series of Pepsi and CONTENT works out the unparalleled sense of future through the unique perspective camps. In color application, blue and white are used as the base color, red as a decorative color, and the style of many street elements is designed to make the clothing exquisite and full of interest, and strongly render vitality and avant-garde.

The "LIVE FOR NOW" letter matching with the enamel is also an expression of "living in the present" attitude, explaining the traditional enamel craft in a young and enjoyable way.

The new series uses SWAROVSKI (Swarovski) pearl stone to display pop font, elegant and vibrant.

This time, designer Xiao Ling combines her CONTENT and Pepsi's diversified brand concept with her architects and fashion designers' dual perspectives, and completes the updated design thinking with the emphasis on "Live For Now eager for the now" brand of pepper.

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The new catalogue of CONTENT is a collaboration with the selected nuclear medicine doctor, uncle tervin, who is also a fashion photographer behind his doctor's identity. The designer tries to restore the inner world of the double identities, presenting a world of reality and hallucination built through medical instruments.

The latest series, inspired by Pepsi, continues to use the classic catalog cocoon profile, punching cotton fabric and pearl design technology on the profile, showing the skillful and free use of fabrics on fabrics.

In addition to elegance and tension, opening up to new things is a more important label for women. Many stylistic designs of street elements make the dress delicate and interesting.

In terms of color application, Pepsi's classic blue, red and white tone is the main tone of the brand.

The accessories made of traditional enamel work are the integration of the Live For Now's desire for the present with the modern technology sense of art.

Pepsi as a "young", "trend" brand vane, always grasp the current trend of fashion trends.

This is the first fashion week in China.

Strategic cooperation is also designed to inspire and support the original generation force and create a stage for self realization and creation of dreams.

This not only presents the current fashion and self assertion of Pepsi, but also creates a continuous breakthrough in the fashion trend and creates an unlimited spirit of innovation.

About Pepsi PEPSI

Pepsi Cola, as a landmark brand of young people, has been committed to creating more stage for young people to show themselves, realize their dreams and value themselves.

Over the years, PepsiCo has integrated the platform of young people's attention, such as music, sports and fashion, and has successfully created the brand image of "Youth" and "fashion".

Pepsi must resonate with everyone who has young hearts and dreams, and inspire them to constantly challenge themselves, seize the present moment, and express the excitement of the moment.

In 2015, PepsiCo launched Pepsi Challenge, one of the largest marketing activities in history, aimed at motivating global consumers to break the tradition and make every moment, regardless of size, meaningful, and truly "LIVE FOR NOW yearning, now."

Pepsi will present

The fashion concept that perfectly integrates with the young people's self assertion is the significance of cross border between Pepsi and fashion.