Gucci Electric Strategy Moves Onto Internet: North America Launches Brand Website

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We are moving our new strategy.

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Recently, Gucci launched its brand website in North America, which is the new CEO and President of Marco Bizzarri, Gucci.

One of the important initiatives of creative director Alessandro Michele after taking office.

The website is rich in content, massive images, featured content and brand stories. The company creates such a platform aimed at building a brand relationship with customers.

Bizzarri said: "no matter whether customers will choose to buy products online, but the Internet is the first way that they receive product information, the Internet has become the communication center.

I think from now on, the brand should put the website in the key position. After all, it is an important channel to pass the brand message, and it can establish an invisible connection with the brand audience.

Nowadays, how to establish a binding relationship with customers is playing an increasingly important role in online retailing.

After the newly launched website was redesigned by Michele, the website added an agenda page. Bizzarri emphasized that it is very important to express the designer's content in a clear and thinking way regardless of the size of the brand.