Jingdong Tencent Wants To Open Up Social Networking And Shopping

Competition in online and offline retail markets is fierce again.

Yesterday, the electricity giant Alibaba and the offline retail business Suning and Yintai announced the double 11 joint promotions for the first time in the dual 11 online and offline integration.

Two days ago, Jingdong and Tencent jointly launched the "goods and merchants" platform to create a precedent for social and shopping union worldwide. This is the first attempt of the two major platforms in China.

A few days ago, Jingdong group and Tencent group jointly announced the launch of a new strategic cooperation project "Beijing Teng plan". The two sides will produce the strongest resources and products to create an innovative mode business platform called "product business", which is also a strong attack by Jingdong on the double eleven.

Ma Huateng said that the next step for Tencent is not only to get through the two channels of e-commerce and social networking, but also to add a large amount of professional data of traditional businesses for deep sharing.

Tencent is a big backing behind Jingdong. After Tencent's stake in Jingdong, WeChat has opened its Q entry.

For Jingdong, the relationship between them is not limited to financial investment.

Benefiting from Tencent, Jingdong's active users have entered hundreds of millions of levels, and have driven the rapid growth of sales volume. In the second quarter of this year, they broke through 100 billion yuan mark and settled the position of the second generation of e-commerce providers.

The industry believes that

The giant is building an ecological chain, and the Internet is completing the integration with the offline as soon as possible, rather than relying on the low price to grab the line and consume.

The move still makes some people in the industry unable to understand.

"Nowadays, the electricity supplier is very competitive, and it is burning money very much. It is hard for the department store to manage the competition."

Huang Wenjie, executive director of Guangdong Circulation Industry Association, believes that the traditional department store industry is still the way to develop the electricity supplier channel, and at present, it is optimistic about the mode of marriage, that is, the entity retailers are connected with the professional electricity supplier, such as the recent Ali marriage, Yin Tai and Suning.

Another senior manager of department stores said that in the past few years, everyone had been blindly touching the net, eating a cut and growing a wiser, and fighting for the electricity supplier with his own characteristics.