YOUNGOR'S Road To Recovery Is Bumpy And Tortuous.

It is the most proficient real estate development listed company in the clothing industry, and it is also an alternative to the equity investment in the developers' camp.

At the same time, in the super large capital circle, it can be called the best selling men's clothing business.

YOUNGOR also exists in A shares miraculous.

YOUNGOR was originally the three driving force of "clothing, real estate and investment". However, the rumors of "YOUNGOR will let go of the clothing industry" frequently appeared in the circle recently, but YOUNGOR insiders also denied this statement.

This year's report shows that in the first half of, the business revenue of the YOUNGOR clothing sector reached 2 billion 400 million yuan, a decrease of 1.06% over the same period last year.

Among them, in addition to brand clothing business growth of 4.52%, the apparel foundry business revenue decreased by 9.54% compared to the same period, textile business revenue plunged 70%.

On the other hand, the number of stores in YOUNGOR has declined for the first time in recent years.

According to the China Daily, as of June, there were 3078 sales outlets in YOUNGOR, a decrease of 4 compared with the beginning of the year, including 2605 direct outlets, 15 fewer than the beginning of the year.

In the past financial reports, the majority of YOUNGOR's stores are expanding.

It can be said that the downward trend of macro economy, the change of consumer psychology, and foreign countries.

The impact, as well as the extrusion of e-commerce channels, challenges the development of YOUNGOR clothing business.

Under such circumstances, YOUNGOR's performance has increasingly relied on the other two carriages.

In the first half of this year, YOUNGOR's real estate sector received 6 billion 200 million yuan of revenue, far exceeding the 2 billion 200 million yuan for the same period of the clothing sector.

Investment business realized 1 billion 800 million yuan of investment income and net profit of 1 billion 950 million yuan, representing an increase of 33.19% and 124.70% respectively over the same period last year.

At the end of October last year, Li Rucheng, the chairman of the less obvious YOUNGOR, said in a public activity that "the three carriages will shrink in real estate investment in the future. Financial investment depends on opportunities. Clothing is still the main business of YOUNGOR."

He said that clothing is his second occupation (the first is educated youth), is also his most valued occupation, even in the scene, he only depends on the visual inspection, can accurately "measure" a person's clothing parameters.

This is from the company.

Remarkable.

At the end of April this year, YOUNGOR had announced that the total amount of funds raised by the proposed non-public offering of stocks should not exceed 5 billion yuan, which would be used for O2O marketing platform projects and YOUNGOR Hunchun garment production base projects.

Among them, the clothing O2O marketing platform project, which is to invest 3 billion yuan to raise funds, is the key link and important component of the company's strategic pformation. Based on the acquisition and upgrading of existing direct stores, the company is actively developing online channels, integrating offline store marketing, and building a O2O marketing platform with the core of large membership system through the construction of O2O information system.

But in the other two areas, YOUNGOR is also accelerating.

In real estate, the company disclosed plans to explore the development of pension real estate and tourism real estate. In June 9th, the company signed a strategic cooperation agreement with China CITIC Limited by Share Ltd.

Ma Gang said frankly that clothing companies have been calling for pformation and adjustment for several years. Many companies want to rely on the power of the Internet, but they are walking in the same direction from the actual results.

Therefore, YOUNGOR's revival of clothing is not optimistic. It is very difficult to achieve a major breakthrough in the direction of garment industry.