Luxury Brand "Double 11" Before Launching A Rare Promotion, Individual Brands Are Now Scramble For Goods And Explosion.

It is understood that recently, Su Ninghai outsourcing channel through the United States direct mail collection way, jointly launched the promotion of the above luxury brands.

Conventional

Before promotion, including Gucci, Armani, BURBERRY, Calvin klein, Ferragamo

H and other eight brands rarely took the lead in opening the discount season.

Su Ninghai, who is responsible for purchasing, said that autumn and winter are the traditional promotion nodes of luxury brands. Therefore, cooperation with the above brands can be readily accepted. "Taking advantage of luxury sales promotion is also a way to sounding the 11 guns of Suning".

According to the briefing, the sale of Suning has more than ten million stockings and the lowest price is eighty percent off. According to Su Ninghai's outsourcing channel, there are already some individual brands that have been seized and broken.

Data show that in 2014, Chinese consumers spent $106 billion on global luxury goods, while the Chinese bought 46% of the world's luxury goods, but only 1/4 consumed them locally.

As the largest consumer of luxury goods, most consumer behavior of Chinese consumers has occurred overseas, and prices and tariffs have become a key factor.

This year, the decline in Asia Pacific performance may be one of the reasons for the price reduction of luxury goods giants.

The representative fact is that the Gucci sales in the first quarter of this year dropped by 7.9%, or more than expected.

The first quarter revenue of Kai Yun group's luxury sector also showed a 2.6% decline, the worst quarterly performance in recent years.

A substantial reduction in luxury brands has also led to a slightly lower market for light luxury brands.

According to the analysis of the industry, unlike luxury brands, luxury goods or luxury luxury brands themselves have brand appeal and invest a lot in marketing. The main source of domestic investment is channel construction. This is also the main reason for the increasing cooperation between light luxury and cross-border electricity suppliers in China.