The Nineteenth Ningbo Clothing Festival - Face Accessories Fashion Trend Forum Meeting

Hu Xinsuo: from China

The nineteenth Ningbo International Fashion Festival, sponsored by the Federation, the China clothing association and the Ningbo Municipal People's government, has been fruitful since its opening on the 22 th. On behalf of the Ningbo apparel Festival Organizing Committee, we would like to express our heartfelt thanks to all the friends who came to the festival of clothing and sincerely welcome you all to attend the fashion trend forum and the conference of Chinese fashion accessories.

The Ningbo International Fashion Festival is a nationally internationalized Clothing Fair. As an annual event, the Ningbo apparel Festival witnessed the rise and growth of many brands, and witnessed the history and growth of the domestic garment industry. This exhibition has 286 enterprises from 33 provinces and cities, and 286 countries and regions such as the United Kingdom, Serbia, Korea, Hongkong, Taiwan and so on.

This China

As an important part of the economic and trade activities of the clothing festival, the fashion trend forum and docking conference aims to build an interactive platform for thought, strategy, and resource sharing for the large number of accessories manufacturers, fashion designers, production enterprises and industry experts, so as to promote the three party cooperation between enterprises, designers and fabrics.

It is of great significance to strengthen the construction of the independent brand of the surface accessories industry, deepen the development of textile and clothing, and promote the further upgrading of the exhibition function.

Li Yucheng, chairman of YOUNGOR group, once used wolves and tigers on both sides to describe the fierce competition in the industry. The accessories are the foundation of clothing, non-metallic new materials, and have high technology content. Who has the quality accessories, fashion, green, environmental protection, health and other function accessories, plus the cutting-edge design, who can have strong competitiveness in the clothing market, and have their own place.

It is hoped that through the exchange and docking of this conference, we will guide you to analyze the status quo and future of the textile industry from a macro perspective, and analyze the characteristics and commonalities of excellent brands from the perspective of microcosmic analysis.

Based on the macro situation, innovative development mode, upgrading service system and shaping brand value.

Nowadays, the exhibition has become an indispensable and fast trading platform for the development of the industry, and the channel for enterprises to obtain industry information through exhibitions is more than 78% of the total channel.

In the strong support of many parties, the Ningbo garment Festival has been developing rapidly, covering the major industrial clusters in the country. I hope this exhibition will enable noodle and accessories businesses to stand out in the fierce competition and make progress in the process of continuous improvement and achieve common progress.

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Yan Mei, senior researcher of China Textile Information Center: Hello, everyone. I am from China Textile Information Center. I have been doing the fashion trend for six or seven years. I am very glad to share with you the trend of 16/17 China textile fabric in Ningbo.

This is a gradual change of 16/17 autumn and winter, from yellow to green to blue. We are the embodiment of the general concept of 16/17, namely, creation, enjoyment and creation.

I don't know how many people participated in this sharing last year. In the 16 spring and summer, the concept was to share the concept of economy.

Because at that time people wanted to solve a social commonality, that is, the scarcity of resources, and now the concept of Internet plus. The concept of Internet + resource sharing is to share the economy. Now many APP are jumping off the middle link, and it is a shared economic effect.

People see this effect, Internet + really solve the problem of resource utilization, so in this season people are very thriving, find the way to solve the problem, are very active.

There were several small economic crises before, such as the US stock market and the Chinese stock market, which didn't bring any influence to us. So 16/17 was still a cheerful mood, so we chose the gradual effect.

Our concept is creativity, creativity and enjoyment. People are thinking in a positive way.

There are four themes: first, warming up the Nash; second, original luxury; third, pluralistic competition.

Fourth, modern Zen.

Color matching, consumer shopping, the United States has a research data show that people enter the store to see goods, decided to buy goods in the process of existence of seven seconds rule, this seven seconds is that people see this clothing to buy, color accounted for 67%, long distance to see a product, first of all, color affects consumers, a French color master, he said, do not change the product process, only change the color of the product, can increase the value of the product 15 to 30%, color is very important for product development.