Skills In Clothing Brand Sales
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Sales Representative
The most valuable thing is time.
Sales representatives focus their time and energy on the most likely customers to buy, rather than wasting on those who can't buy your product.
There are three ways to increase sales: one is to concentrate on your important customers; the two is more focused, and three is more focused.
Promote
Opportunities are often pient. You must be quick and accurate in order not to miss the opportunity and try to create opportunities.
Focus on the right goals and make the right use of time to the right ones.
Customer
You will have the magic weapon of "successful" marketing.
The golden rule of selling is how you like others to treat you, and how you treat others; the golden rule of selling is to treat others according to the way others like.
Customers do not have high and low points, but there are grades.
The number and time of visits should be determined by customer level, so that the sales representatives' time can be more effective.
Proximity to customers must not be monotonous, and must be fully prepared beforehand for the most suitable approach to different types of customers.
Let customers talk about themselves.
Letting others talk about themselves can give you a good opportunity to tap into common ground, build goodwill and increase sales opportunities.
Marketing must be patient and continuous, so as to avoid haste. We must be leisurely and cautious, and make pactions at the right time.
Customers refuse to sell, do not lose heart, further efforts to persuade customers, and try to find the reasons for customer refusal, and then the right medicine.
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In the process of clothing sales, most salespeople can notice the shape of the customers, and they can also explain the quality brand of the clothing patiently. However, in daily life, I find many salesmen and even the shopkeepers will overlook an important clothing sales skill, that is, people's pursuit of a way of life. If we can grasp this point in the sales and store layout, we believe that the sales of clothing will surely be improved.
The way of life is usually expressed in three ways, one is the present, one's own.
Immediate achievement can be achieved immediately.
The other is the future of others.
Yearning for it and working hard to achieve it.
There is also a common, once.
Sometimes I will taste the experience.
In fact, these three factors affect many consumers' behaviors.
There are many perceptual factors. People often rely on perception to feel happy and happy.
Perception is actually perceptual knowledge.
Sensibility is a key to impress the minds of consumers. It comes from a certain scene of life, or a memory or even a dream.
In clothing sales, the way of life as a marketing tool and materialized on clothing is unexpected or even blank in the past marketing research.
Because of the desire to buy from the perception, it is often unknown to outsiders, but it often happens in daily life.
This will happen even more when choosing clothes.
A self-made billionaire, out of nostalgia and perception of the past, may choose a rough coat or even a straw hat, and a poor boy who is starting a business may choose a luxury brand suit.
In fact, they all want to satisfy their yearning and recollection of a way of life.
It's like a man in a famous suit wearing a golden eyeglasses to drive on the side of the road.
"Perception" is a psychological phenomenon peculiar to human beings.
The level of consumer psychological needs is different.
Some people have "self actualization", others want to "self actualization".
But in any case, the perception of different lifestyles has different consumption behaviors.
It seems that there will be a special discipline of "clothing marketing psychology" in the near future.
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