Clothing Business "Dark Horse" Is A Bit Awkward This Year. Logistics Centers Are Busy Sorting Parcels.

Workers in Ji'nan Suning logistics center were busy sorting parcels.

"Double 11" in the near crazy "buy and buy" curtain.

A garment company in Wenshang County last year, "double 11" because of the turnover of nearly one million yuan, it paid a high price of 500 thousand yuan Tmall promotion and publicity costs.

The embarrassment is that the turnover has dropped to three and a half million this year, but it is still the "leader" of the more than 300 clothing enterprises in Wenshang County. Why are they not able to revel in the "double 11" with clothing as the main battlefield?

Last year, nearly 100 million pactions, this year only 50 thousand yuan 11 days zero time, and the "lamp burning oil buy buy" of the public, Jining Taobao electric business park, Zoucheng Lunan Electric Park and other parks are also brightly lit, "Da Da Da" hitting the keyboard sound one after another, the young entrepreneurs who have been up to date have taken the "double 11 get rich express".

This year's "double 11" is much quieter than last year.

Last year, "double 11", its own brand "morning posture down" turnover reached nearly one million yuan, to many local traditional clothing enterprises on a "regret" business class.

But this year, the silk clothing has not been able to enjoy the carnival, the turnover approximately is fifty thousand yuan.

Behind the embarrassing drop is the packaging and promotion costs involved in Tmall activities are too high.

Mr. Wang, director of the electrical Department of the Department of garment manufacturing, said that behind the turnover of millions of businesses last year, they invested nearly 500 thousand of the promotion fees at Tmall's main venue.

"Publicity and promotion such as Tmall drill and through train are billed according to traffic or clicks. Customers just click on the page, regardless of whether they buy or not, we have a cost in the background."

Mr. Wang said that in spite of the fact that the cost of publicity and promotion was actually low, "last year we even spent money on branding, earning fame."

"We are a traditional clothing enterprise based on processing. We need to promote our own brand, especially the channel of e-commerce. The cost of promotion in the early stage is very high."

Mr. Wang said that this year after several trade-offs, they focus on activities in December, no longer heavy money to create "double 11".

According to his estimate, the "double 11" that day women's clothing down the turnover of the 50 thousand yuan, mostly by early operation accumulated old customers.

In fact, Wenshang County has been rated as "China's leisure clothing manufacturing city". In the field, there are more than 300 garment enterprises which are processed by large brands such as UNIQLO, H&M and so on. They have high quality products and production technology. But in this "double 11", few enterprises can divide into big cake of electric business carnival.

"Our traditional local clothing enterprises, or offline purchase, brand clothing generation processing.

This model is a stable production and sales channel formed over the years, but the profit is relatively low. "

A person in charge of a clothing company revealed that the brand processing products such as UNIQLO, ZARA and other brand products priced at about 500 yuan would be processed on behalf of the company. The processing fee of manufacturing enterprises is only about 50 yuan, that is, 10% of the profits. If it can set up its own brand to develop the electricity supplier, its profits will be as high as 40%, but this needs to go through the brand promotion road of "burning money and enclosure" for a period of time.

Xiao He runs a clothing Taobao shop. This year, "double 11" has sold more than 1000 orders in only half a day. The houses are packed with clothes.

However, in the clothing production base in Wenshang, the source of small ho comes from other places.

"Almost all of the local clothing companies talked about cooperation, but they were too small in terms of orders."

Xiao He believes that the local clothing enterprises are not very enthusiastic about the development of the electricity supplier, and the electricity supplier's thinking is still not active enough.

Wenshang County Commerce Bureau official said that the development of local traditional garment enterprises is at the initial stage of development, and many enterprises want to develop electricity providers but do not know how to start.

For this reason, the county government has planned and constructed the clothing electricity supplier Industrial Park, and has also discussed the cooperation with Alibaba, hoping to provide more support for them.

At 10:30 on the evening of 11, at the Beijing water cube, the New York stock exchange of the United States held the bell ringing ceremony for the 2015 Tmall "double eleven" global carnival.

The ringing bell of that night was not Ma Yun, nor Ali employee, but the eight positive energy representatives from the private sector.

Eight people from

The public welfare daily energy project team recommended the selection of thousands of positive energy people, including children, nurses, teachers, migrant workers and environmental protection volunteers. The youngest is only 7 years old, and the largest is nearly 60 years old.

Such as climbing the litter of "civilization tease", rescuing the "most beautiful bride" of Guo Yuanyuan, William Lindsay, who picked up trash in the Great Wall, Lindsay, 35 years of "three language" rural teachers' dish show, 87 children's "Mama" Mai Gong Fang, the "honest contractor" who worked for paying debts, Chen Wuxian, "river guard" Xiong Yang, and his father's University filial piety Han Tianxue, all have been awarded the daily welfare of Ali charity.

The reason why the 8 positive energy representatives were invited to serve as the guests of the bell, the official of the daily energy project of Ali commonweal, revealed that "Alibaba let e-commerce lead the world economy to a" small and beautiful "era. At the same time, it will also show the world the" small and beautiful "energy that is taking place in China.

It is hoped that the seeds of positive energy will propagate inside and outside the ecosystem, so that the sound of true, good and beautiful can be radiated to all parts of the world.

According to statistics, the Alibaba has awarded the "positive energy" award to more than 1000 people all over the country. The age range of winners is from 2 to 94 years old. The maximum number of single winners is 100 thousand yuan, and the winners include nationalities in China, Britain, the United States, Germany, Russia and many other countries.

Prior to this, the State Post Office expects this year's "double 11" period.

The quantity will exceed 760 million, and the maximum daily processing capacity may exceed 140 million.

On the 11 day, reporters learned from the postal administration and the major express companies that the "double 11" express business volume in our province will exceed 70 million this year, which will enable the express industry to meet again.

"Today's" double 11 "first single item has been sent to the customer's hands, which only took 3 hours.

On the 11 day, Fan Lushan, deputy general manager of Ji'nan Suning Logistics Co., Ltd., told reporters that Miss Zhao, who lives in the Huaiyin District of Ji'nan, arrived at the logistics center at 9 a.m. on the morning of 7:45 on the 11 day.

It is understood that Suning logistics center has 120 workers in three shifts, and 26 workstations are fully operational.

"Processing 400 commodities per person, we will not be able to deal with sixty thousand commodities per day."

Fan Lushan said, 13 days will be the "double 11" arrival peak, the volume of goods will exceed fifty thousand or sixty thousand.

If more than sixty thousand, the logistics center will launch an emergency plan to increase the station setting.

"The ultimate carrying capacity of our logistics center is eighty thousand, so the current arrival volume is far from the limit."

11 noon 12 noon,

Ji'nan express stone bridge network ushered in the "double 11" period of the first batch of express mail.

Courier said that this part of the express is mainly millet air purifier, the number is not much.

Liao Jianlin, the head of the network, told reporters that there were 4 batches of the "double 11" shipped to the outlets on the first day, about 1300, an increase of 20% over the same period last year, and the increase was relatively mild.

"As of 11 p.m. 8 p.m., the dispatch centre reached 900 thousand pieces of express mail, and only more than 90 thousand Korean products were shipped from Ji'nan. We usually have 200 thousand ports in Hong Kong for the whole day. The estimated number of arrivals to Hong Kong before 12 o'clock this evening will reach 1 million, which is 5 times that of the high school.

On the 11 day, Li Jianjun, manager of Ji'nan express pport center, told reporters that this is the first peak of the "double 11" entry into the port this year, and the peak of the express delivery will be welcomed on 13.

According to the statistics of Shandong postal administration, as at 11 pm on 9 th, the total revenue generated by the main backbone express network in our province was 7 million 210 thousand, and the total collection volume increased by 105% compared with the same period last year, of which 3 million 890 thousand items were collected, representing a 142% increase compared with the same period last year, sending 3 million 320 thousand pieces, representing an increase of 73% over the same period.

The provincial postal administration expects that during the "double 11" period (from November 11th to 20th), the postal and express industry will handle more than 70 million mail and express services, and the peak will appear on 12 days, 13 days, 14 days, 15 days, 4 days, and the maximum daily processing capacity may exceed 10 million.

The relevant person in charge of the Provincial Postal Administration told reporters that by the rapid growth of business volume in a short period of time, Qingdao, Ji'nan, Linyi, Weifang, Yantai and other express export regions were relatively large. The "double 11" pre express reception pressure was relatively large, and the "double 11" post market express delivery pressure was greater.