Experts Predict That After 5 Years, The Scale Of Cross-Border Electricity Supplier Imports Will Reach 245 Billion.

This year's double 11 Tmall double day turnover amounted to 91 billion 217 million yuan, of which 68% accounted for 68% of the mobile terminal pactions, 232 countries participated in the logistics order quantity of 467 million.

Once again, the double 11 has become a new consumption phenomenon. Today it has been upgraded to a global carnival. It also provides us with an excellent opportunity to observe and analyze China's consumption and China's economic development.

Double 11 is no longer just a shopping carnival for young people. It has gradually become a national Carnival relay for men and women in the middle and old age.

It can be seen that there are three main trends in China's consumer market: the online shopping crowd from the edge to the mainstream, gradually developing to the national coverage; the upgrading of China's consumption structure, service consumption and consumption of imported goods are increasing rapidly; a large migration of netizens from PC to mobile has accelerated.

Gao Hongbing, vice president of Alibaba group and President of Ali Research Institute, said on the "2015 Tmall double 11 global Carnival", behind the constant 11 refreshing data, it is a sign that China is making use of it.

Across the traditional commercial infrastructure, a network of economic systems, including network payment and networked logistics warehouse allocation system, has been created.

Double 11 gives mankind a new way of life, giving the global economy and the Chinese economy a new look.

Double 11 staged a nationwide relay rally from young people to middle and old age.

Ali Research Institute released a report, through the annual dual 11 consumption data combing and analysis, combined with this year's double 11 real-time data, summed up two interesting discoveries.

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First, the double 11 staged a nationwide Carnival from young people to gradually mature men and women, uncle Yujie and middle aged and elderly people.

In the first hour after the zero point today, the little meat was very active and chopped crazy.

After entering the middle of the night (1~4 points), the small fresh meat slowly withdraws, the light maturing male and female enthusiasm does not reduce, occupies the midnight absolute main force.

At 5~7 in the morning, uncle Yujie took the stage.

When the office workers began to work, the slow and hot old people joined in the rush to buy the Army (14~17 points) in the afternoon, and continued to catch up, putting on a shopping carnival.

The second point is the north of Guangzhou, Shenzhen and Hangzhou, the five cities.

From last year's double 11 data, most of Beijing's local tyrants ranked the top in every consumption. Most shopping in Shanghai spent the most money; Guangzhou, the "gourmet capital", enjoyed the highest price per unit of food and services; the most mobile and mobile shopping in Hangzhou accounted for the highest price.

However, we find it difficult to find the "best" of Shenzhen.

If we give Shenzhen the "most" city of immigrants, then it can be said that the most lack of sense of existence. Last year, double 11, we did not find any bright spots in Shenzhen. In 2015, can Shenzhen counter attack?

Online shopping crowd moves from edge to mainstream, moving from PC to mobile.

Ali Research Institute report also found three trends. First, online shopping crowd moved from the edge to the mainstream, and gradually developed to universal coverage.

From the age point of view, from the first double 11 in 2009, the double 11 shopping group in the first 4 years mainly concentrated on young people aged 18~25, accounting for more than 30%.

Turning point in 2013, the 26~30 year old group has become the largest consumer group, accounting for nearly 30% of the total consumption, and the contribution gap of all ages is narrowing.

From the gender perspective, double 11 is not only a game of women, but more and more men join in the "chopping hands party". The contribution has increased continuously in the past 3 years. Last year, male consumers accounted for 44%, almost half of them.

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Second, the upgrading of China's consumption structure, service consumption and import commodity consumption are increasing rapidly.

The past 4 double 11 have different keywords. The key word in 2010 is "wear". The hot selling category is clothing, shoes and hats and so on. The key words in 2011 are "living", furniture, hardware and home service are popular; the key words in 2012 are "eating", catering services, hot selling of Chinese and Western medicines; the key words in 2013 are "travel", tourism, accommodation and so on; the key word in 2014 is "service", compared with physical consumption, the consumption of service type is rising in all directions, and the trend is fast.

In 2014, double 11, the growth rate of service consumption reached 4.7 times the growth rate of physical commodity consumption.

In the pition from physical consumption to service oriented consumption, consumer demand for imported goods has increased dramatically.

According to the research results of Accenture and Ali Research Institute, by 2020, China passed.

The scale of imported consumer goods will reach US $245 billion and become the largest consumer market in the world. Behind this figure, it will undoubtedly mean great opportunities for SMEs in Europe, the United States, the Middle East and other countries and regions. It is also an opportunity for China's middle class consumers.

The third, first move from PC to mobile Internet users is accelerating.

Since 2012, the proportion of pactions from wireless terminals has been rising, reaching 42.6% by 2014.

The proportion of wireless pactions in the third quarter of this year is more than 60%.

In the last year, the number of monthly active users of Taobao wireless has increased by 129 million.

Now, the big screen shows that the proportion of wireless pactions is 69% (11 days 20 hours). Today, 0 times, the proportion of wireless pactions is 85%.

In terms of spatial distribution, the amount of wireless consumption accounts for more than TOP10 cities all come from the central and western regions. From time to time, the peak of dual 11 wireless sales is in the early morning, and lunch, dinner time and the latter half of the night can be said to be double 11 opened from the bed.

The popularity of mobile devices has promoted the convenience of online consumption and picked up the shopping time of consumers, bringing the great release of China's domestic consumption potential.

Double 11 is a major test of China's new commercial infrastructure in the era of DT.

Under the support of Ali cloud, Alipay completes 85 thousand and 900 pactions per second.

Through the big data + warehouse distribution system, this year's double 11 first single - a buyer in Chaoyang District, Beijing, received only 14 minutes of Tmall's snapping up of the TV set.

Gao Hongbing believes that in the era of industrial economy, China lacks perfect commercial facilities. Today's double 11 is the carnival of the whole people, and it is also a big test of China's new commercial infrastructure in the era of DT.

Double 11 constantly refreshed

Behind it signifies that China is making use of the Internet to cross the traditional business infrastructure and create a network of economic systems, including network payment and networked logistics warehousing system.

Double 11 gives mankind a new way of life, giving the global economy and the Chinese economy a new look.

The release of this huge consumption potential will bring new vitality, new ideas and new impetus to China's economic pformation and upgrading.