Double Eleven Shopping New Interpretation Of Consumption Trend

Using new ways to buy new things "double 11" to release the new trend of consumption in China

China's consumption power has shocked the world again and again.

China's consumer market has gone from pure detonation to full scale expansion, and how to play the Chinese market? Let's look at the new trend of China's consumption in this year's "double eleven".

Consumption upgrading: "going to sea" and "going to the countryside" to stimulate consumer enthusiasm

Yesterday, in the big electricity supplier repeatedly refreshed the new record, China's consumer market upgrading context is also clearly visible.

A lot of investment in "Hai Tao" business has been made.

In this year, "double eleven" has been made full.

This year is the first year of globalization of Alibaba group. More than 200 countries and regions in the world have joined Tmall's "double eleven" activities.

In only 1 minutes and 45 seconds, Tmall's cross-border pactions exceeded the "double eleven" all day cross-border pactions in 2014.

Liu Peng, general manager of Tmall international, expects that the total import volume of Tmall international "double eleven" will reach the total turnover of other cross-border import e-commerce platforms in the year.

Suning.com's data also showed that 73 thousand of its offshore products sold in an hour, and 11 items sold for 37 thousand hours in the US.

In addition to "going to sea," the countryside also contains huge business opportunities.

This year, farmers from more than 8000 villages in the country participated in the "double eleven" platform for the first time through the platform of the rural Taobao service station.

Among them, the village of tsuhao is the east Wang Miao village of yttao Town, the big town village of Ling Yang Town, the town village of Wanquan Town, luge village of luge village, and the lower Yang Dun village of Puba port town.

From the popular products, the explosive list is no longer just a necessity for clothing and daily necessities.

"Double eleven" chopping hands "is not enough this year." chopping feet "must be kept up!" the official of Ali travel said that by yesterday noon, all kinds of outbound travel products had been purchased by 500 thousand people.

There are 8 destinations in TOP10, offshore destinations.

In the next few months, the "chopped feet" will go abroad.

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Many potential shoppers are not only satisfied with buying and buying daily shopping.

At the 1 point of November 11th, the total sale volume of Ali car platform broke through 300 million yuan in 2 minutes.

Among them, 2014 Cadillac ATS-L and Buick Excelle two models trading volume in 1 minutes, respectively, to break through 100 million yuan.

Mobile mobile terminal: mobile phone, buy a car.

"Computers rush to buy, and Internet speeds are faster."

Yesterday, Xiao Jiang taught his friends "experience".

Nevertheless, the data of many electricity providers still show that more and more people are participating in "double eleven" on mobile phones.

Suning.com related responsible person said that this year's "double eleven" big promotion shows two characteristics: first, the offline entities are revitalized, and the other is that the migration of mobile terminals is continuing. In the first eleven hours of "double eleven", the sales of Suning mobile terminals increased by 1371% over the same period.

Data from Ali show that as at 11:50 on November 11th, Tmall's "double eleven" global Carnival trading volume exceeded 57 billion 100 million yuan, breaking the "double eleven" all day trading volume last year.

Wireless pactions account for 71%.

According to data from Ali automobile, as at 8:45 on November 11th, the total paction volume of Ali automobile "double eleven" activities exceeded 1 billion yuan, of which the proportion of wireless pactions accounted for more than half.

Gome online data also showed that in 10 minutes, Gome online total traffic increased 3 times, trading volume increased by 518% over the same period last year, and mobile terminals accounted for 65% of the odd number. The average passenger price was more than 2000 yuan.

To borrow money and cut hands:

Join in the Carnival

This year, both Alibaba and Jingdong have strongly recommended their own consumer finance products as the best way to "double eleven" shopping payment. "Double eleven" has also become the first carnival of consumer finance for the first time.

Data show that, in the first minute of the opening, the number of successful payments of Ali's Golden Flower suits reached 520 thousand strokes. The first half hour of the "double eleven" campaign amounted to 4 billion 500 million yuan, while ant flower spent 2 to 3 percentage points on the overall payment success rate. The promotion of each percentage point meant that at least 130 million yuan of consumption could be promoted.

Jingdong financial Jingdong's white stripes performance is also good, 35 minutes to achieve Jingdong turnover of 100 million yuan.

As of 4 p.m. yesterday, Jingdong accounts for 500% of the total volume of Jingdong mall pactions.

According to Jingdong statistics, the 5 categories of consumer favorite products are mobile phones, tablet computers, cameras, luxury goods and notebook computers.

In fact, before the start of "double eleven", Ali and Jingdong's competition in consumer finance has already begun.

The Jingdong white stripes provide the 24 phase of interest free installments in the "double eleven" period, with the maximum credit amount of 2000 yuan per user.

Ant gold clothing not only provides a maximum of 5000 yuan for female users, but also provides an interest free installment service.

In addition, financial support for merchants has also made a fire for the "double eleven" record.

According to Zhao Weixing, vice president of the Internet business bank, early in the middle of September, the Internet Commercial Bank launched 6 billion yuan Taobao Tmall "double eleven" credit credit, and comprehensively reduced the loan interest rate.

Jingdong finance has launched "Beijing Bao Bei", "Beijing small loan" and other products to help merchants fight a decisive battle.

Data show that Jingdong financial "double eleven" period to give suppliers and businesses total credit amounted to 50 billion.

Party selling: video website,

All new players.

"This is where we can see the party. It's clearly a TV shopping contest with celebrity endorsements."

When Ma Yun, chairman of the board of Alibaba group, appeared as a "007 state girl," even the raffle was so exciting.

Feng Xiaogang, who has been praised as "the most unlikely evening of a party", embodies the characteristics of the Internet everywhere. It also makes Ali, brand, Hunan satellite TV, stars and spectators a collective winner.

Unlike the interactive way of "Spring Festival Gala", the evening party decides the ownership of the prizes by the way of star team game confrontation.

"Tmall double 11 carnival night" general plan should be macro, consumers can watch and play while buying, to achieve multi scene interaction.

Youku, a live webcast, has also become a winner.

Official data from Youku potato show that the total number of live broadcast of the party is 35 million 270 thousand.

Iqiyi also promotes sales promotion of VIP members.

O2O has also become a new player of "double eleven", which has captured the psychological characteristics of the female main users. Whether it is making a nail or eyelash beaver, or even more beautiful, it has launched the "double eleven" promotional activities.

And online, there is also the figure of WeChat payment.

It is reported that WeChat paid a total of more than 10 stores in from November 6th to 12th to offer preferential activities, and the payment process has changed from more than 1 minutes to 3 seconds through technical means.