Why Do People Say That It Is Better To Open Stores Before The Year?

Why do we have a good year? Chinese tradition has worn new clothes for the new year.

This is the season for clothes to sell well.

Why do you miss it?

In general, sales of clothing will soon decrease after the year.

1. holiday stimulation

Business is easier to reach peak sales.

Increase in traffic volume: the month before and after the Spring Festival is a period of concentration of tourists. Whether students or office workers, whether the elderly or children, there are more time for going out and shopping parties, larger traffic and better publicity and promotion. At this time, shops are likely to attract potential consumers, gather a large number of customers in a short time, and form a large number of stable old customers.

Consumption cycle growth: with the acceleration of people's pace of life, holidays become the main time for people to spend leisure shopping. As the traditional festival of the Chinese people, the Spring Festival, when people earn money after working hard for a year, spend a lot of time shopping during the Spring Festival.

Shenzhen milk tea Alliance

Double festival continues the peak of consumption: Spring Festival, Valentine's day and Lantern Festival are followed by a series of holidays.

Become the main goal of sales promotion for every business. The sales volume of general holidays is 15 to 20 times that of normal times. During this period, the characteristics of products are deeply rooted in people's hearts through publicity, promotion and other activities, resulting in good word of mouth effect, so as to achieve the effect of pmitting ten, ten and 100 million, and lay a solid foundation for good business in the future.

2. the location space is bigger, and the excellent shops are easier to rent.

Before the Spring Festival, the vacancy rate of shops is high:

The rule of law is that, in the mature business circles of urban towns, the hollowing rate of a year is very low, because generally good shops will not be idle for a long time, and most of the period before the Spring Festival is individual shop operators. Because of the peak period of the rent out of rental shops due to poor management or poor management, many commercial value pavements will be vacant, so the opportunity to find a good door is the biggest.

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A lot of entrepreneurial entrepreneurs have made a surprise attack after accumulating funds and experience for a year, so if they wait until later, they will find shops. The entrepreneurs who invest in shops are looking for a shop front. They will not only choose small opportunities, but also encounter a embarrassing situation that is difficult to find, and they will lag behind others from opening up to business. This will lead to the loss of the business climax of stimulating consumption by holidays. If the shops are opened before the Spring Festival, they will take the lead in the location or sale, and will soon meet the peak of the summer sales. Opening a shop before the Spring Festival can lead the way: after the Spring Festival, the peak period of business starts.

3. full store preparation, high probability of success.

Sufficient funds are available before the Spring Festival: as a business investment, the capital is ample to make the decoration, liquidity and personnel problems better. People have the best capital reserves before the Spring Festival, so investors have enough funds to start business before and after the Spring Festival, so that the probability of success will increase.

Reduce the cost of decoration and shop: as the preparatory work of opening a shop, before the Spring Festival, it is also the biggest period for all businesses to discount sales, so fewer funds can be done more.