Artificial Intelligence Has Become A Hot Technology.

According to foreign media reports, finding suitable and favorite products in online stores is often a very tiring process. After all, you have to look at products that are more than dazzling. Now, there's a family. footwear The electricity supplier has confidently found the solution to the problem: AI.

The footwear e-commerce website will collaborate with Sentient, an AI technology company, to provide a new type of website in its Canadian website. shoes Search mode. Starting from Tuesday, the website will add "visual filtering" option on the basis of ordinary filtering search. The software will understand their preferences by checking the behavior of users.

The vision filter based on AI technology will provide a series of shoe pictures, allowing users to pick and click the picture closest to the product they want. Then, the software will continue to recommend new options, and at the same time improve its understanding of user tastes in this process. For example, if you have a pair of purple rubber shoes in the user's point, it will give you more choice of purple rubber overshoes and other color and style rubber shoes. Clicking on lace shoes will show more shoes and so on.

Artificial intelligence has become a hot technology in Silicon Valley, especially those that can find click mode and other online behavior patterns and can be used to predict user needs and recommend related products.

Fuld, chief Innovation Officer at Shoes.com, said that he hopes the new option will help simplify the shopping experience and help people find the products that are more quickly found in PJ. He admits that sometimes, when shopping online, you will feel too much choice and don't know what to do.

He predicts that the new software will expand the taste of users. "Most product recommendation engines only recommend what other people have bought, which makes you follow the crowd." He points out that with AI, people are expected to have a wider range of style preferences.

Voss Forde said he plans to see if the visual discovery method will trigger more hits and more interactions, thereby facilitating more transactions.

The direct effect of the visual filter is still unknown. It has already provided a large number of filtering options, such as size and width. brand Price and type, so consumers can use language to improve their search in a comprehensive way.

There are people in the industry who hope that the new technology will help the electricity supplier to gain a larger share in the retail market. The latest quarterly data released by the US Census Bureau in August showed that although the size of the electricity supplier increased by 14.1% in the second quarter of 2015, it accounted for only 7.2% of the total retail sales, and the growth of the electricity supplier began to level.

Forrester Research retail analyst Suzarreta Marlboro (Sucharita Mulpuru) pointed out that for the electricity supplier companies, visual search has always been a challenge.

He said that Sentient's technology is impressive, but no company has yet fully solved the problem.

Some technology giants and startups say they are using AI to help people make progress in visual search. Google has launched a tool to identify objects in photos, but the technology is far from perfect. Pinterest has recently launched a tool to help users find and purchase items they want on their website. Photo gallery EyeEm also uses visual discovery engines to help publishers find the most attractive photos.

Sentient is considered to be a heavyweight player in the field, because its founder, Antoine Blondeau, has helped develop the technology behind Apple's artificial intelligence voice assistant Siri. The venture has accumulated over $100 million in financing, and it has also applied AI technology to financial transactions. Blondo said he hopes to expand to health care, medical research, fraud detection and public safety in the future.