Ma Yun: Electronic Commerce Empire Ali Wants To Do Ecosystem.

PART 01 -- Ali wants to do "ecosystem" rather than build an electric business empire.

By the end of 11, in 2015, Tmall double 11 came to an end and ended up in 91 billion 200 million years with a record high of 7 years. Some people are exulting and others are being sarcastic. In any case, Ali is in the presence of a huge commercial empire in the voice of public opinion.

Did Ali really achieve an unparalleled electric power Empire? For this question, the first response was Ma Yun, his steersman. His voice was loud and firm: "I never thought Ali was an empire, but more firmly believed that we could not be" empire ". When any empire is destroyed, what we need to do is "ecosystem", because only the "ecosystem" can basically survive.

As the most recognizable figure in the business world, Ma Yun's evaluation is mixed. But he still does not think that he should analyze any character. The lean leader must have a clear brain. As Ma Yun said, only a complete "ecosystem" is sustainable development. In this healthy system, the four seasons alternate, all things change, and new life and new things emerge constantly. Although the process of germination, growth, maturity, decline and even death will take place, the strength of new life will still break through with the demise of old things.

We are touching. Internet When talking about too many world views and methodologies, they talked about too many business models and profit points, but only forgot to trace their origins to explore the real meaning of the electricity supplier. We try to catch users, reduce costs, gather traffic, and guide sales. When we pursue the small profits, we forget to think about what is the everlasting posture of the electricity supplier.

PART 02 - electricity supplier ecosystem: not so far away, but not so complicated!

Perhaps some people will say that the electricity supplier is a business, making money into pockets is the essential purpose. However, according to this goal and knowledge, your business will not be evergreen in a short period of time. The consumption demand is changing, the business model is changing, and the ecommerce of the circulation can keep your e-commerce from withering.

The topic is here. Today, the topic that most of you would like to talk about is "the electricity supplier ecology". So what is the so-called electricity supplier ecosystem? This is not a remote concept.

Having experienced the traditional electricity supplier dominated by B2CB2BC2C mode in the Internet age, and after the mobile Internet business and social networking business in the mobile Internet era, with the rapid change of user demand and shopping scene, a concept of "eco business platform" centered around users has been put forward, which is to get through user demand, traffic entry, online and offline channels, businesses and businesses. This is the embryonic form of the concept of electricity supplier ecology.

What is the electricity supplier ecosystem? In short, from technology development to marketing promotion, from financial payment to logistics warehousing, each business unit of the electricity supplier circulated through a transaction to maintain the development and survival of the entire electricity supplier system and form a complete electricity supplier ecosystem.

In the second opinion, a benign ecosystem of the electricity supplier ecosystem is not complicated, but with the continuous derivation of the new business form, the extension of the ecosystem of the electricity supplier is wider and wider. This is the most representative of Ali's electricity supplier ecosystem built by soul horse Ma Yun.

PART 03 - when can Ali eradicate bad elements in the internal ecosystem?

No more gossip could stop Ali from becoming a great enterprise. Since 1999, Ali has changed the concept of electric business from a concept to a standard for Chinese daily life. The three most famous platforms of Ali, Alibaba, Taobao and Alipay, have completed the three major businesses of Ariba, eBay and PayPal respectively. After 10 years of development, it now has 13 platforms, including Alibaba B2B, Taobao, Tmall, Alipay, Ali Mama, word-of-mouth network, Ali cloud, Juhuasuan, Yi Tao net, China YAHOO, China Wan Wan, CNZZ, one Datong, and Ali has finally become China's largest e-commerce enterprise.

With the flourishing development of Ali, more and more brands, manufacturers, logistics organizations, financial institutions and value-added service agencies have been attracted. They have also gathered in Ali's platform system in different ways, thus forming a growth, growth and flourishing e-commerce ecosystem.

Ali is such a living example. On a barren Chinese Internet desert, Ali opened up a new Liao Yuan, and allowed all creatures to enter this open field and grow into an ecosystem.

In addition to personal feelings, the two masters still have ma Yun in the macro strategy. He insisted on not building an impossible commercial empire, but facilitated an open, cooperative and prosperous ecosystem, allowing every molecule in the ecosystem to grow harmoniously, and also to brighten out the way for Ali's own life. In this case, Ali's responsibility is what Ma said: "we just want to build the ecosystem healthier, more transparent, more open and more responsible."

Of course, by double 11 and double 12 draught, he or he would like to remind Ali to make the ecosystem a good thing, but the problems of rampant fakes, malicious harassment, platform corruption and career critics will become a destructive power of the ecosystem. If Ali has been unable to find a good prescription and eradicate the evil forces, the bad elements of these internal ecosystems will threaten Ali's health.

PART 04 - build the ecosystem of ECM system software is the cornerstone.

Some people say that the concept of ecology is too far away from BAT. Those two would like to say that Ali has built a large comprehensive ecological circle because of its huge volume, and for every small and medium-sized business enterprise, it should try to build an ecosystem of its own, because the ecosystem can also be small and beautiful.

After all, every single one. Electric business enterprise Neither exists as an independent entity. In a certain area, like a living creature, no individual can survive alone for a long time. The reason why electric business enterprises are similar to natural ecosystems in establishing their own ecosystem is that consumers, agents, suppliers, businesses and homogeneous enterprises in the enterprise ecosystem constitute the biological components of this ecosystem. Only by enabling them to develop in harmony and balance in your electricity supplier system and benefit from their growth, can your electronic business platform operate more safely.

Or take Ali as an example, Taobao, Tmall, Alibaba, Ali cloud, Alipay, rookie network... From trading platform, marketing, big data, cloud computing, financial services to mobile platforms, Ali, who has nothing to touch, is piecing together his own electricity supplier ecosystem. But through the ecosystem structure of electricity suppliers and Alibaba, we can easily find that data transmission between industries in this ecosystem is carried out through software. It can be seen that software is the cornerstone of the entire ecosystem and the most important carrier of data transmission in the entire electricity supplier ecosystem. Even strong Alibaba Alibaba must rely on its constantly improving software capabilities to escort it.

As the driver of the balance of the entire electricity supplier ecosystem, software composition is the key element of the entire electricity supplier ecosystem.

PART 05 -- how do traditional enterprises establish the ecosystem of e-commerce?

As the driver of the balance of the entire electricity supplier ecosystem, software composition is the key element of the entire electricity supplier ecosystem. Some characteristics and advantages of e-commerce determine that traditional business transformation is inevitable, but at the same time, due to the low level of informatization of traditional enterprises, lack of IT talents and electricity supplier operation experience, and unable to make effective use of data resources, it is difficult to control the business of electricity, and it is more difficult to build their own small business ecosystem.

In order to solve the above obstacles, the second suggestion is that in the process of transforming the electricity supplier, enterprises can choose self reliance or external force according to their actual situation and ability. Of course, the premise of self-reliance is strong capital flow and technological development strength. If there is no such prerequisite, it is feasible to build an e-commerce platform with the help of external force.

At present, there are five modes of mainstream software services provided by the third party in the market, namely, IaaS, PaaS, CaaS and SaaS. Here I want to focus on SaaS (as a supporter of SaaS mode, I have talked about the advantages of SaaS in many articles. SaaS is in recent years. Popular The new software mode is typical of SaaS service providers such as foreign Salesforce and domestic kilometer net. In SaaS mode, enterprises purchase software from third party software providers, not only software, but also service.

For example, Salesforce's main customer relationship management (CRM) software and services in the United States allow customers to customize and integrate their products with independent software vendors, while providing on-demand customized software services, so that customers do not need to own their own software, nor do they need to spend a lot of money and manpower on the maintenance, storage and management of records. All records and data are stored on Salesforce.com.

Another example is the kilometer net in China. As a SaaS software provider, kilometer net is responsible for creating a set of software products, deploying servers in the cloud, so that an account can be logged in by an enterprise user. As for technology upgrading and updating, these are the things that these service providers do. This way for enterprises, the advantages are low cost, less investment, continuous updating of iteration, and implementation of faster, electronic business platform construction can also be more secure. Under the premise of building a benign business platform, the next step is to consider how to integrate resources from all channels, users and businesses to build a small ecosystem on their own platform.

In the field of electronic commerce, the reasons for failure may be different, but the reasons for success are similar: first, to satisfy the seller's profit, and then to link up the upstream and downstream of the industry chain, so that manufacturers, distributors, logistics providers and warehousing parties will benefit from each other. On this basis, we will constantly improve and enhance the user experience. Only in this way, your electricity supplier is not only a simple closed loop realization, but a fresh ecosystem.