Humen Clothing Business Preheating "Double Two" To Develop Southern Style Clothing

"Double eleven" electric business has just dispersed.

A large number of big guys have been discussing with great force, how to grasp the opportunity of "double 12", and take advantage of the remaining temperature of Humen Clothing Fair and the electricity supplier Festival, and then push forward the Humen clothing brand.

Strike while the iron is hot. This is the voice of many clothing giants in Humen town.

What may be unthinkable is that in the Humen electricity supplier Industrial Park, a small stall selling tens of square meters of jeans has reached 100 thousand votes in the "double eleven" day.

On the day of "double eleven", the head of a Humen electricity supplier Association went to the electricity supplier park. Some of the bosses who were familiar with each other even had no time to ask him to sit down for tea.

More than a dozen courier companies basically broke the warehouse, and the courier companies came in and out of the truck to block up the business park.

This scene took place in the birthplace of the Southern School of clothing Humen town.

After 20 years of precipitation, Humen town has formed a large scale industrial cluster, a complete and perfect industrial chain and a mature market system. It has become a famous Chinese clothing and clothing city with the characteristics of women's wear, children's wear and leisure wear. It has won many national honor such as "China's women's clothing town", "China's children's wear town", the first "national textile model industry cluster", the first batch of "China's clothing industry demonstration cluster", "the national Torch Plan clothing design and manufacturing industrial base", "China's 100 best industrial cluster" and so on.

At the just concluded Humen Clothing Fair, the service fair and the electricity supplier Festival are closely combined to add a touch of color to the exhibition.

In fact, through the development of recent years, clothing e-commerce has played an increasingly important role in the development of Humen's industrial economy, and has become a new pillar for the development of the whole town's economy.

1, the bottom of Qi is stationed in Ali, "made in China".

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The bottom line is that the town's clothing has officially become one of the 20 core industrial belts of Alibaba's "quality manufacturing", which means that Ali can lean its resources to high-quality goods and excellent businesses through its high-quality platform, boosting the pformation and upgrading of manufacturing enterprises and regional economies.

A senior local clothing business circle in Humen said that the main purpose of hosting the electricity supplier Festival is to create a good atmosphere for Humen's electricity supplier enterprises. This is not necessarily to make the sales volume of Humen electricity providers very large, but to let more clothing enterprises consciously, orientations and targets to do business. This is the most fundamental.

The electricity business sector, the domestic electricity supplier discount products, cross-border electricity supplier speed up the sale of two major business platform to participate in the exhibition, enterprises can use the former to deal with inventory, enterprises can also use the latter docking platform abroad, "these two platforms are very popular with enterprises, several electricity supplier park are invited to consult in the past."

The veteran said.

In addition, the electricity supplier festival also has a big advantage is that it can get timely information about the support of the development of the electricity supplier, because the electricity supplier festival will invite some leading leaders and industry experts to understand the future thinking and strategic layout of the national level through their analysis of the policy.

The clothing enterprises in Humen are undoubtedly the beacon.

At present, there are more than 8000 enterprises and self-employed businesses engaged in e-commerce in Humen.

In 2014, the total sales volume of Humen through the third party platform reached 29 billion 500 million yuan, an increase of 34.7% over the same period last year.

Humen has built the Humen electricity supplier Industrial Park, the big Ying clothing electric mall, the Italian electric mall, the hundred international electric mall, the Humen cross border electricity supplier park, the Humen electric business brand hatch Exhibition Trade Center, the Yulong small commodity commercial city, the guest world international cloth accessories city, the Yue and the children's clothing city and so on nine big electricity specialized garden.

2, target hatch and optimize clothing business

At the electricity supplier Festival, the tiger alliance and tiger Yue Hui were formally established. The former's main goal is to optimize the electricity supplier, so that Humen's clothing enterprises will move towards the branding direction. The main task of "tiger Guangdong conference" is to hatch electricity providers, and help traditional enterprises integrate with "Internet +".

Cai Jun, President of tiger alliance, said that at present, it is consulting with 20 core businesses. Each family comes out of 50 thousand yuan, raising a total of 1 million yuan, and then talks about promotion and drainage with Taobao. "The main idea is to do activities in" double two ", and our core businesses mainly focus on women's clothing.

Cai Jun said that the essence of southern style clothing should be played out through the activities of "double two", and the essence of southern style clothing is fashion.

In fact, it is "tiger League" representing Humen's clothing enterprises, accepting Alibaba's "Taobao" quality licensing.

In recent years, the brutal growth of e-commerce industry, homogenization of electricity providers into vicious competition.

Against this background, in order to support the rapid growth of a number of truly excellent independent brands, and promote the pformation and upgrading of the traditional industrial belt, so that consumers can afford to buy and buy high-quality domestic products, the Alibaba Taobao platform "China made" channel project came into being.

Cai Jun hoped that he would take the lead in "China's quality" at the very beginning.

On mobile Taobao, the "China made" channel covers 20 core industrial belts in many provinces and cities, and Humen is one of the women's garments, competing with the industrial belt across the country.

Alibaba "China made" responsible person said that for the stationed enterprises, Alibaba Taobao platform will give policy and flow support.

For example, from November 24th, the "China Quality" project will be raised from the third screen of Taobao mobile to the first screen, with a very large flow rate and purchase conversion rate.

Stationed in Alibaba Taobao "China made", while having many good news, it also means a high entry threshold.

Alibaba said that Chinese manufacturers need independent research and development teams, and excellent quality control capabilities.

Cai Jun introduced that, in addition to meeting several requirements of Ali, Humen's entry enterprises must be included in the quality supervision system of the town government, and implement the quality standard of tiger League alliance.

In addition, online annual sales of more than 5 million, and can be audited by the factory experience.

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3, future development towards standardization.

In the Humen electricity supplier Industrial Park, we saw a small shop with only a dozen square meters and very inconspicuous. Here, on the day of "double eleven", we sent 100 thousand votes to all parts of the country.

The Humen electricity supplier Industrial Park has recently been included in the national e-commerce demonstration base, which is the only business park in Dongguan that has been selected as the "national team".

Wang Wei, the head of the electricity supplier Industrial Park, said that since its opening in June 26th last year, the rate of entry has exceeded 90%. This is a microcosm of the development of Humen's electricity supplier. "Before all at home, a computer can be said to be an electric supplier. Our intention to build this park is to create an atmosphere for Humen's electricity suppliers.

Through more than one year's operation, more than 420 enterprises have been settled. "

In Wang Wei's view, Humen clothing electric business next is to standardize the development, good management, housing, storage.

Just around the electricity supplier Industrial Park, a dozen courier companies have been gathered, which greatly meets the needs of admission enterprises.

Last year, there were 33 express network enterprises in Humen. The annual express delivery volume was 230 million votes, up 29.9% over the same period last year.

"The most important thing in the industrial park is service. We must solve all the problems faced by enterprises by one-stop solution. For example, we can get Ali's support, get the traffic on them, and solve the business, tax and trademark registration."

Wang Wei said, next, he will mainly make two articles in creating customer space and financial supermarket.

Feng Jiang, President of "tiger and Guangdong Hui", said that clothing manufacturers in Humen should also have the idea of electricity supplier, and set up the viewpoint that traffic is productivity. "I found a very interesting phenomenon, that is, after 70 and previous understanding of production, management and capital, the post-80s generation understands electricity providers, both of which can be combined."

Feng Jiang said that it is necessary to straighten out the relationship from the source, and every link should be subdivided and professionalized so as to connect with the electricity supplier, otherwise it will be difficult to get ahead.

4, the plight of the lack of composite business talent

In fact, at present, most of the clothing enterprises that want to make electricity suppliers are headache, especially in cross-border electricity providers. The talent gap is very large. Basically, they are excellent graduates and they are quickly taken away by enterprises.

Humen Town, taking the garment industry as its link, has now carried out deep cooperation with Donghua University and Guangdong University of Finance and economics in Shanghai. The study of Donghua University can set the future for the garment industry in Humen. Guangdong's finance and economics university is very practical. It can send a lot of high level electric traders to Humen.

At the Humen fair, I saw the relevant person in charge of Guangdong finance and economics university.

He said that the school plans to carry out cooperation in the four major parts of talent pmission, enterprise training, electricity supplier operation and e-commerce system development, and the garment industry in Humen.

The person in charge said, "the most important thing is to create an atmosphere in Humen so that talents can be attracted, and talent will be kept after coming.

We can take our own school as a platform, and we can also send other college graduates to Humen. "

Guangdong University of Finance and economics is the closest to Humen Town, and the school has a special electricity supplier professional college, the school also has a key e-commerce laboratory in Guangdong. "Humen town needs such a cooperation unit, to promote Humen apparel docking Internet +, to promote industrial upgrading."

Cao Yang is a former employee of Ali department. Now he started his business in Humen Electric Park and founded the Fenglin volcano network.

The former Ali employee's project is to work with Ali to promote localization services and help businesses to make fewer detours.

At the same time, he also took the lead in trying to cooperate with a school in Guangxi. He introduced two batches of fresh graduates from the school, and then put these graduates in the incubator base of the electricity supplier park. The two batches of about 60 students were eventually taken away by enterprises.

At present, Humen garment enterprises are short of the high-end electricity suppliers who understand sales, understand operation and foreign languages. "Our electricity supplier park is also training talents for Humen electric business enterprises through the 4 stages of rising electricity supplier eggs, free time, Eagle training camp and rented berths."

Wang Wei said.