Italy Luxury Brand Group Versace Officially Returned To Japan'S Market Development

Since 2009, when Versace closed its four Japanese stores and withdrew from the market, it opened three new stores in Tokyo this year: the Versus Versace opened in April, the VersaceHome opened in June, and the flagship flagship store opened near Ginza in Tokyo this month.

Gian Giacomo Ferraris, chief executive of the group, said: "although we opened Versace shops in Japan three years ago, in fact, it is just an idle project, just for media publicity, creating preconditions for organizing and testing the market."

According to company information, in 2011, Versace carried out some soft implants on the Japanese market, including opening some shops in the corner of department stores.

But the Group believes that the Versus Versace store opened in Castle Peak in Japan is their move to re enter the Japanese market.

When asked about the group's return to the Japanese market, Gian Giacomo Ferraris responded: "we wait until we have the right products, match the appropriate financial capacity of our products, and carry out.

The correct location of the store.

As for the development of other parts of Asia, the Group believes that Versace's business has not been well developed due to the recent slowdown in China's economy.

Due to the anti corruption policy in China's market and the reduction of tourists in Hongkong, this year has seen a relatively stable situation and recorded double-digit growth.

Among them,

It accounts for 38% of the company's business.

"Of course, we will have some worries, but we will not close the shops in China.

We believe that China's second tier cities will continue to grow and will continue to invest in China. "

The Group believes that Versace's strategy in Japan has been consistent with other parts of the world.

In other words, the group is positioning itself as fashion, luxury and lifestyle company, while opening a shop in Tokyo represents the three product line of the brand, which is an essential element of this strategy.

In the next few years, Versace will open shops in other cities in Japan.

According to the data provided by chief executive officer Gian Giacomo Ferraris, the group's competitors account for more than 20%-30% of their turnover in the Japanese market, so Versace also believes that the Japanese market is in a very important position.

At the same time, he said that in the next three to five years, the company aims to develop Versace into 1 billion euros, and expects that the Japanese market will eventually account for 20%-30% of total revenue.

The stores that will be opened in other cities in Japan will focus on the main line of Versace first.

He added: "70% of our revenue is mainly achieved by the main line of brand, so we do not have a stronger problem than the second line series than the mainline series."