How Good Is The Tide Shop? Know Business Is King.

The star opening is not so easy.

When he opened the shop, Li Chen thought that the scale of production could be improved by opening the factory independently, but now he had a broader understanding of the trend.

Li Chen no longer confined NPC to selling clothes.

after all

The loss of inventory and backlog is not acceptable to small companies such as NPC.

He decided to introduce more lifestyle products. He will open a cafe and restaurant next to the clothing store early next year.

"I believe most of the artists have big or small investment attempts, and there are not a few people who lose money.

Maybe the last 1% successful people turn around and see that hard earned money is better than going out to sing a song or cut a color.

Li Chen said.

"Domestic celebrities view fashion culture from the perspective of products, but we should promote fashion culture from style and content."

Ji Ming believes that this is the more far-reaching influence of star tide shop.

But at present, whether in the streets of Sanlitun or on the streets of Changle Road, the cultural impact is not obvious.

It is also known that it would be quicker to use that reputation simply, but "I will not be happy then," he said in a documentary.

"I hope one day I can open 50 to 100 JUICE."

Edison Chan is so fond of thinking in documentaries.

Maybe then, if he envisaged, "bring some foreign ideas back to China."

Ji Ming, he is working with Taiwan star Tang Zhizhong to prepare a new store.

"Stars did not introduce popular brands in blog or magazines. They also wore the more popular brands abroad.

Chao brand has developed in China. Many skateboard brands are known by many people, but people still know about them through overseas media.

Ji Ming said.

Prior to his cooperation with Tang Zhizhong, Ji Ming had already launched two tide shops, and the last one had been operating for 5 years. Finally, he took away the shop on the grounds that he did not like the design of the shop, and then spent six months preparing for the new store SOULGOODS in Wukesong, Beijing.

"When the marketing team is in place, I know who will buy our stuff."

Ji Ming said.

For the first time, he opened a shop with a star. Tang Zhizhong, a partner, was busy with children in Taipei and seldom came to the store.

"At the moment, I plan to open up a collection store with sports shoes, a Japanese American street brand, a brand and a boutique toy.

If possible, we want to separate our own brands from the future.

This is also for commercial considerations.

Revealed that the gross profit margin of its own brand can reach 90%.

At present, in China, it is still hard for brands to achieve cultural influence.

It has been more than 10 years before the Japanese street wave brand NEIGHBORHOOD and BAPE became popular. It became the "tide card" representative of the Chinese mainland interested in the trend culture.

Ji Ming believes that domestic star tide brand development is relatively slow, because the taste is too popular, and can not choose some products that suit both personal character and new trend, which naturally can not lead the trend.