Hongkong Retail Gets Cold, Taigu Adds Two Items In The Mainland

Coach closed the lease early and closed the flagship store in central Hongkong. The British luxury brand Burberry decided to reduce its half store area in the flagship store at Taigu square. The semi annual report of Zhou Dafu, the largest jewellery chain empire in Hongkong, showed that 115 cities were shut down in the first half of the year.

With the mainland commercial real estate affected by the electricity supplier, the economic downturn and other factors are similar, this year's retail industry in Hongkong is also blowing a cold wind. It is learnt that in order to cope with the recession caused by the closing shop tide, the Hongkong shops downward rent has become a trend.

A few days ago, Hongkong Taigu real estate responsible person interviewed said that the retail industry affected by the economic fluctuation ups and downs is very normal. Swire has confidence in the future development. At the same time, it will continue to maintain investment in the mainland. In the next five years, there will be two new projects in the mainland.

Hongkong is known as "shopping paradise". Russell street has been the most expensive retail area in the world for several years in Tongluowan, even more than the Fifth Avenue in the United States and the Champs Elysees in New York, France.

However, with the decline in the number of mainland visitors to Hongkong this year, the overall retail sales, especially the sales of luxury goods, have declined sharply.

According to Gao Li International Research Report, in the first half of 2015, the total retail sales in Hongkong decreased by 1.6% compared with the same period last year. Sales of luxury gifts, jewellery and watches fell by 15.9%. The rental of traditional shopping areas such as central, Tongluowan, Tsim Sha Tsui and Mong Kok was inevitably reduced. The rent in the first half of this year has fallen by 10.5%, which has dropped to the level of 2011.

The slowdown in luxury consumption and the decline in the number of visitors to the mainland also lowered the sales volume of the first three seasons of Tai Koo Plaza and Tai Hui Plaza, but the sales volume of the ancient city center, which mainly attacked local customers, increased by 10.9% in the first half of this year and 6.7% in the third quarter.

For Hongkong business, there are now problems such as lowering rent and closing stores.

Jiang Ji Lu, director of real estate retail business, said that any adjustment of the business cycle is normal.

He said that after the reunification of Shanghai's Xingye and Tai Gu in 2016,

The property portfolio in the mainland will account for 1/3 of the total floor area of all the projects. In addition to the existing Beijing Sanlitun Taigu, Yedi port, Guangzhou Tai Koo Hui, Chengdu Taigu, Shanghai, Tai Chi Hui, Shanghai will also increase Dalian Port projects and Shanghai foreshore projects.

In October, Hongkong recorded only 84 shops registration, not only a sharp drop of 61% per month, but also a record low of second, according to the comprehensive land registry data.

In addition, the market situation of the rental market is also not ideal.

Take the shop B1 to B3 of Liyuan mansion, 29 to 33, Liyuan Garden Road, Tongluowan. For example, the imperial watch and jewellery has been rented for about 2 million 500 thousand Hong Kong dollars for many years. Recently, it was rented by the old Fengxiang gold ornaments shop for about HK $1 million 500 thousand, and the rent fell by about 40%.

The industry said that the current retail shops continued to reduce the rate of three or four has become a trend, it is expected that "retail winter" next year will continue.

Jones Lang LaSalle expects that the overall bunk rent of Hongkong's first street will drop by 24% this year, or 5% to 10% next year.