11 Common Consumer Psychology

It is a psychological battle. As the saying goes, knowing yourself is the only way to fight.

Marketers should fully understand the purchasing psychology of customers, because this is an important factor in marketing.

In the process of purchase, users will produce a series of complex and subtle psychological activities, including some ideas about the quantity and price of commodity paction.

And how to deal with you, how to pay, what kind of contract to contract, and so on, such psychological activities have a decisive impact on the success or failure of business.

Therefore, knowing and paying attention to the psychological activities of customers is an essential course for marketers.

Next, let's learn about 11 common consumer psychology:

First, realistic psychology.

This is the psychological motivation of customers.

When buying goods, they first demand that they must have practical use value and be practical.

Customers who are motivated by this kind of goods pay special attention to the quality and utility of the goods when they choose to buy goods. They are simple and generous, durable, and do not overemphasize the appearance, beauty, color, lines and the "individuality" characteristics of the products. They are serious and careful when choosing goods.

Two, seeking beauty psychology

Everyone loves beauty.

People who seek beauty are fond of pursuing the appreciating value and artistic value of commodities. They are more common among young, middle-aged women and people in literary and art circles, and are also more common among customers in economically developed countries.

They paid special attention to their selection.

The beauty of its shape and color, and its decorative function on the environment, can achieve the purpose of artistic appreciation and spiritual enjoyment.

Three, seeking new psychology

Novelty psychology means that when customers buy products, they tend to love fashion and novelty, that is, the pursuit of fashionable psychology.

Customer pass

The pursuit of products is a psychological satisfaction.

Novelty psychology is a universal psychology of customers. Under such psychological conditions, customers show unique interest in new products.

Pursuing novelty and seeking difference is the general psychology and behavior of the people. To satisfy the customers' novelty psychology is also a key point for salesmen to promote sales.

The use of novelty is mainly aimed at pursuing new customers.

Of course, every customer has different degrees of pursuit of novelty, so the psychology of novelty can be widely used.

Four, seeking profit psychology

This is a psychological motive of "spending less money and doing more". Its core is "cheap".

Customers who have profit seeking psychology often compare carefully the price differences between similar commodities when they choose to buy goods, and they also prefer to buy discount or deal with goods.

The main reasons for clients' interest seeking are as follows:

1, the traditional idea of not having enough income and frugal housekeeping.

This situation and thought exist universally in our country. It requires the least possible economic reward to get as much return as possible.

2, habitual purchase.

Because of the poor living in the past, the demand for products is also very low. As long as the price of the product is the lowest, the quality of the product is very indifferent.

The only requirement for customers with this mentality is to be absolutely cheap.

But often these customers spend the most money, but they never buy the ideal products.

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Five, the psychology of seeking fame

The psychology of seeking fame is that a large number of customers like to choose products that they are familiar with when they buy products, and they especially like to buy famous brand products in familiar commodities.

In the eyes of customers, brand names represent standards, represent high quality, represent higher prices, and represent the identity and social status of customers.

Customers often choose to buy famous brand products in order to pursue product quality assurance or to make up for the lack of knowledge of their products.

Of course, some customers buy famous brands in order to show off their wealth or show their distinctive status and status in order to get psychological satisfaction.

People with this mentality are common in all walks of life, especially in modern society. Because of the influence of famous brand, eating and sleeping clothes and using famous brands not only improve the quality of life, but also represent the social status of a person.

Six. Conformity psychology

The customer's psychology of conformity refers to the tendency of customers to unanimously tend to be consistent with the majority of people in the knowledge and behavior of products.

Considering the subjective factors of customers, the main reasons are:

1, the customer's personality.

If he is a weak minded and obedient character, his conformity mentality will be very strong.

2, lack of confidence in customer knowledge leads to insufficient confidence.

3, from the perspective of interest, the customer thinks that with the purchase of most people, it will not be possible for most people to make mistakes. Even if they are fooled, they will be fooled together to get a psychological balance.

Seven. Preference psychology

This is a purchase mentality to satisfy personal special interests and interests.

People who have a preference for psychological motivation prefer to buy a brand.

This preference is often related to a certain profession, knowledge and interest in life.

As a result, the psychological motivation of preference purchase is often more rational, pointing to more stable, with the characteristics of regular and continuous.

Eight, self-esteem

This kind of psychological customers not only pursue the value of goods, but also pursue spiritual elegance.

Before buying an action, they hope that his purchase behavior will be welcomed and warmly received by salesmen.

It is often the case that some customers enter the shop hopefully, and when they see the face of the sales consultant cold, turn around and go to another shop to buy it.

Nine, worry psychology

This is a kind of shopping psychology motive. The core of it is to be afraid of being "fooled" and "suffer losses".

In the process of buying goods, they are skeptical about the quality, performance and efficacy of the goods. They are afraid of not being used well. They are afraid of being deceived and full of doubts.

Therefore, we repeatedly ask the sales consultant and are very concerned about the after-sale service until they are relieved of their doubts.

Ten, safety psychology

People with this mentality must be able to ensure safety, quality and safety without any problems.

Therefore, we attach great importance to the warranty period of the automobile, whether there is any defect, whether there is leakage or not.

After the sales consultant commentary, you can buy it safely.

Eleven. Hidden psychology

People with such mentality do not want to be known to others when shopping, and often take "secret action".

Once they choose a commodity, and no one else around to watch it, they quickly clinch a deal.

This is often the case when young people purchase goods related to sex.