Smart Stores Understand Consumption, Smart Stores, Insight And Consumption

There is also a trend of reflection in garment enterprises. "It is not the strong electricity supplier, but we are not doing it well enough, especially in the basic aspects of retailing. The initial rapid development has benefited from the rising trend of the Chinese market."

Nowadays, many enterprises have begun to find the gap from the reflection, and pay more attention to the details of the physical store. The decoration design, display and display of the articles, and even the detailed design of the shops have become a strong inducement for customers to patronize them.

It is imperative to reinvigorate the store by changing our thinking.

"5 seconds scan, 2 seconds for clothes", 2015 3D clothing has been hyped from the concept, under the foot line.

This year, seven wolves have been installed in some stores to promote 3D fitting mirror, first of all, the layout of the brand direct shop.

After the human body scanning modeling, virtual fitting can be done. By touching the fist and moving up and down, you can see different styles of clothing. You can quickly change your clothes when you extend your palm for a short stay. Before the 3D dressing mirror, the flow of people is endless. The brand can also enhance the customer experience by using intelligent terminals, and dig big data.

This technology will gradually change people's traditional concept of physical store cognition.

When fashion women are naturally unwilling, Jifen set up a large-scale interactive screen in the experiential shop opened by Beijing contemporary mall. Customers can not only get the category distribution of the storey inside the mall through interactive screens, but also get fashionable consumer services such as Dong Tian modeling.

A smart electronic screen has built jivin's new fashion life circle.

Compared to the purchase of high-profile high-tech products, clothing brands this year also pushed forward the process of digitalization of their own stores.

Ma Cassini brand built a whole process ERP system inside the company, uploaded the information from the entity store sale to various departments, and guided the enterprise to make specific decisions through accurate analysis of a large amount of data.

In the CHIC2015 autumn show smart fashion district, several companies are laying big data networks for garment enterprises, and providing software for customer data analysis for retail stores.

Using digital packaging of their terminals, so that each shop has become an enterprise keen market tentacles, once the biggest advantage of the network is data, in the foreseeable future, shop and shop next competition.

It's also data.

The situation of exclusive information has been gradually broken through by new technology.

According to Accenture consultancy survey, there is a sign of "return to the physical store" in China's consumer market. The proportion of consumers who plan to shop more through physical stores has climbed to 26% from 18% in 2014 to 93%.

On the other hand, this year's domestic re planning store brand is everywhere, and strive to make the store can bring more performance output.

After retrofit

The flagman store in Wenzhou has opened.

The storefront was restructured according to the category display method and the overall decoration style.

In November 7th, MYSCISSORS's Dalian flagship store was reloaded with a diversified style and a multi line garment to create a new visual effect.

Looking at all the old shops reloading, the ultimate goal is directed at Ping efficiency.

It conforms to the consumer concept of enjoying the life of the masses. With the rising demand of consumers' individualization, the loyalty of the brand is decreasing day by day. In the process of shopping, they pay more and more attention to the shop atmosphere and enjoy the style enjoyment brought by the indoor space.